CÓMO MANIPULAR A UNA SOCIEDAD | Data Brokers y Microtargeting - Summary

Summary

The summary could be:

This is a transcript of a video that explains how data brokers collect, process and sell personal data of millions of people, and how this data can be used to manipulate their behavior, especially in political campaigns. The video also warns about the risks of data capitalism and the lack of privacy regulation, and urges the viewers to demand that their data be used only in their favor and not against them.

Facts

Here are some possible facts extracted from the text:

1. Joseph Goebbels was the Minister of Popular Education and Nazi Propaganda in Germany.
2. He devised 11 principles to influence the behavior of an entire society.
3. Facebook did not sell user data to Cambridge Analytica, but allowed a scientist named Alexander Kogan to collect it through a survey app.
4. Cambridge Analytica used the data to study people's vulnerabilities and send them specific messages to sway their political opinions.
5. Cambridge Analytica was involved in about 200 elections around the world, including the US, Nigeria and England.
6. Facebook and Google do not sell user data directly, but share it with other companies in exchange for favors or sell access to users for personalized ads.
7. Data brokers are companies that trade in personal data and sell it to third parties such as insurance companies, banks and employers.
8. Data that is supposed to be anonymous can be easily identified by cross-referencing it with other sources of data.
9. Data that is related to health, such as from apps or medical records, can be used to discriminate against people or raise or lower prices.
10. Micro targeting is a strategy that uses data to design advertisements or political messages that are specifically directed at individuals.