The video is a detailed exploration of the various business ventures and failed attempts of the Kardashian and Jenner family. It starts with a brief overview of their successful ventures, such as their cosmetics line, nail polish line, and makeup brushes. However, the video then delves into their less successful endeavors, including the Chroma Beauty line, the Opi nail polish line, the Unbreakable perfume, the Kardashian Card, the Kardashian Chaos store, the Quick Trim dietary system, the Shape-Ups shoes, and the Kardashian Collection clothing line.
The video also discusses the Kardashians' foray into music and publishing. Kim Kardashian released a song and music video in 2012 called "Jam in the Parentheses", and Kylie and Kendall Jenner wrote a young adult fiction novel called "Rebels City of Indra" in 2014. Kim Kardashian also published a book called "Selfish" in 2015, which is a collection of her favorite selfies.
The video concludes with a look at the Kardashians' failed fitness ventures, including the Quick Trim dietary system and the Shape-Ups shoes. It also mentions the Kardashian Collection clothing line, which was discontinued in 2015.
Throughout the video, the host explores the Kardashians' past business ventures, discussing their successes and failures, and providing insights into their business strategies. The video also provides a historical context for the Kardashians' business ventures, highlighting the cultural and societal factors that influenced their decisions.
1. The Kardashian family has a history of launching multiple billion-dollar businesses, including beauty and cosmetics ventures.
2. One of their early ventures was a cosmetics line called Chroma Beauty, which was launched by Kim, Kourtney, and Khloe in 2012.
3. The Chroma Beauty line was short-lived due to multiple lawsuits, including one over the use of their trademarked name by another cosmetics brand.
4. The Kardashians won a 13.5 million dollar lawsuit against their business partner in 2019.
5. Another beauty venture was the Kardashian nail polish line, OPI, which was launched in 2011.
6. The Kardashians also dabbled in other forms of entertainment, such as music and publishing.
7. Kim Kardashian released a song and a music video in 2012, called "Jam (Turn It Up)".
8. Kim Kardashian also authored a book in 2015 called "Selfish".
9. Kylie and Kendall Jenner wrote a young adult fiction dystopian novel called "Rebels: City of Indra".
10. The Kardashians had a credit card venture called the Kardashian Card, which was not successful due to high fees and unfair practices.
11. The Kardashians had a store called Dash Boutique, which sold clothing and accessories, but it closed in 2018.
12. The Kardashians also opened a store called Kardashian Chaos, a glam shop that showcased souvenirs, apparel, and cosmetics, but it only lasted a few years.
13. The Kardashians launched a dietary system called Quick Trim in 2009, which was later discontinued due to a lawsuit over misleading claims.
14. The Kardashians had a deal with Skechers for a shoe line called Shape-Ups, which also met a similar fate due to misleading claims.
15. The Kardashians launched their own clothing line, Bella Noelle Beauty, in 2011.
16. The Kardashians launched a clothing line called Vintage Tees in 2017, which was a one-day event and did not do well.
17. The Kardashians launched a clothing line called the Kardashian Collection, which ran from 2011 to 2015.
18. The Kardashians have a history of launching and discontinuing various business ventures, including beauty and cosmetics, fashion, and fitness products.