КУРТКА ПО ЦЕНЕ АЙФОНА - Summary

Summary

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**Title:** Critique of Mindless Consumerism and Luxury Brand Worship

**Summary:**

The author recounts an experience where they wore a North Face jacket (unbeknownst to them, valued at 35,000 rubles) during a stream. Viewers only noticed and admired the jacket after the logo was revealed, highlighting the power of branding. The author scathingly critiques this behavior, labeling it as mindless consumerism. They argue that:

* Truly wealthy individuals don't feel the need to showcase expensive items
* People who buy luxury brands solely for the logo are deceiving themselves into feeling superior
* This behavior is a form of self-deception, creating a false sense of luxury
* Only those who need to project a certain image (e.g., celebrities) have a legitimate reason to wear expensive brands

The author concludes by mocking their audience's likely defenses, inviting them to share their justifications, and sarcastically offering "absolution" in exchange for payment.

Facts

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1. **Streaming setup issue**: The author's home has wiring issues, causing network problems when streaming with the air conditioner on.
2. **Jacket origin**: The author's mom brought the jacket from Turkey, but the author initially didn't like it and only wore it once on a stream due to its functionality.
3. **Jacket brand and cost**: The jacket is from a brand (censored in the original text, but implied to be The North Face or similar) and costs approximately **35,000 rubles**.
4. **Stream duration and viewer reaction**: The author streamed for **15 minutes** before revealing the jacket's logo, at which point viewers started commenting on it.
5. **Observation of wealthy individuals**: The author observes truly wealthy people in the embankment area, noting they don't feel the need to wear expensive clothes to show off their wealth.
6. **Example of a wealthy individual's behavior**: A Ferrari California owner is mentioned, who wears casual attire (flip-flops, shorts, and a white T-shirt), indicating no need to display wealth through clothing.
7. **Author's location**: The author mentions living in the embankment area and sometimes riding near restaurants where wealthy people are often seen.
8. **Statistics on the channel's audience**: A larger percentage of the adult audience on the channel appears to be from videos about religion.
9. **Author's streaming platform**: The author uses **Twitch** for streaming, mentioning its "history is saved" feature as helpful.