Vivek Bindra, a motivational speaker, discusses the importance of digital marketing in today's world. He explains how the world is shifting from physical to digital and how businesses need to adapt to this change. He highlights the benefits of digital marketing, such as increased reach, low costs, and measurable results.
Bindra also shares his experience of working with clients who have successfully implemented digital marketing strategies. He mentions that his company, SDO Discovery, provides affordable digital solutions to clients and has a unique approach to digital marketing.
He emphasizes the importance of human capital in business and shares his company's approach to motivating and training employees. Bindra also invites viewers to join his company and learn from his team.
Throughout the video, Bindra provides tips and strategies for making businesses successful at a low cost. He encourages viewers to take action and start implementing digital marketing strategies in their own businesses.
Here are the key facts extracted from the text:
1. The speaker, Vivek Bindra, is a motivational speaker and deputy major series.
2. The topic of discussion is digital marketing and its importance in today's world.
3. The world is becoming digital, and people are spending most of their time on mobile devices.
4. The attention span of people is decreasing, and they prefer watching videos over reading.
5. 80% of customers prefer watching videos over reading.
6. The newspaper industry is converting to digital, and 50 copies of a newspaper are being sold every year.
7. The number of videos uploaded every month in India is equal to 160,000 hours.
8. Digital marketing is a rapidly growing field, and there is a high demand for skilled professionals.
9. Eight lakh jobs have been added in digital marketing in recent years.
10. Discovery, a digital marketing company, provides free training to its employees.
11. The company has a unique approach to training, with a focus on practical experience and project-based learning.
12. Employees are given a live project to work on, and they are expected to deliver results within a short period.
13. The company has a referral program, where employees are rewarded for referring new customers.
14. The company provides affordable digital solutions to its customers.
15. Discovery has 19 channels, and it uses various marketing strategies to reach its customers.
16. The company has a customer-centric approach, and it provides regular updates and reports to its customers.
17. The company has a secure and transparent payment system, where customers pay for services only after seeing results.
18. The company has a strong focus on team building and employee motivation.
19. Employees are encouraged to participate in motivational activities and team-building exercises.
20. The company has a helpline number, where customers can call for assistance.
Note: Some of the facts may be specific to the company Discovery, but they provide insight into the digital marketing industry as a whole.