The video discusses how YouTube's new brand safety policies are affecting the gaming industry. The host explains that YouTube is the primary source for gaming content, and its algorithm changes have made it difficult for gamers to monetize their content, especially for mature games with violence, blood, or suggestive content. This has resulted in a decrease in earned media, which is free promotion for games. The host argues that this is harming the gaming industry, as games that were previously successful are now struggling to get attention and sales. The host also notes that Google's new gaming platform, Stadia, is partnering with games that YouTube is demonetizing, creating a confusing and contradictory situation. The video concludes that YouTube needs to ease up on its brand safety policies or risk harming the gaming industry.
Here are the key facts from the text:
1. Keanu Reeves appeared at an event and announced the release date of the game Cyberpunk 2077.
2. The event was E3, a major gaming conference.
3. The host of the video, MatPat, is a YouTuber who creates content about gaming.
4. MatPat discusses the importance of E3 and how it brings the gaming community together.
5. He also talks about how the gaming industry is affected by YouTube's brand safety policies.
6. According to MatPat, 44% of people looking for online gaming content go to YouTube, while 16% go to Twitch.
7. Gaming websites have declined in popularity since the rise of YouTube.
8. The "PewDiePie effect" refers to the phenomenon where a popular YouTuber plays a game and it becomes a bestseller.
9. YouTube's algorithm favors family-friendly content, making it harder for games with mature themes to get visibility.
10. Games like Fortnite and Minecraft are popular on YouTube because they are family-friendly and do not contain explicit content.
11. Mortal Kombat 11 was allegedly affected by YouTube's brand safety policies, resulting in reduced visibility and sales.
12. Google announced its entry into the gaming business with the launch of Stadia.
13. Stadia's launch titles include games that are demonetized on YouTube, such as Doom and Mortal Kombat.
14. MatPat argues that YouTube's policies are contradictory to Stadia's goals and may hinder its success.