The video discusses the ongoing dispute between Epic Games, the maker of Fortnite, and Apple. Epic Games has been trying to bypass Apple's 30% commission on in-app purchases by introducing a new payment method that allows users to pay directly to Epic. However, this move has been met with resistance from Apple, which has removed Fortnite from the App Store.
The video argues that the dispute is not just about money, but about the control of the app ecosystem. Epic Games is seeking to create a competing app store that would allow users to download apps without going through Apple's App Store. This would give Epic more control over the distribution of its games and allow it to keep a larger share of the revenue.
The video also notes that Epic Games has been preparing for this dispute for some time, having filed a lawsuit against Apple and Google in 2020. The lawsuit claims that Apple's control over the App Store is a monopoly that stifles competition and hurts developers.
The video concludes that Epic Games is playing a long game, seeking to create a new app store that would compete with Apple's App Store and Google's Play Store. This would give Epic more control over the distribution of its games and allow it to keep a larger share of the revenue. The video also notes that Epic Games is not just a game developer, but a company that is seeking to disrupt the entire app ecosystem.
Here are the key facts extracted from the text:
1. Epic Games, the company behind Fortnite, has filed a lawsuit against Apple and Google.
2. The lawsuit is over Apple's and Google's 30% commission on in-app purchases.
3. Epic Games claims that this commission is a monopoly and stifles competition.
4. The company has also implemented a new in-app purchase option for Fortnite, allowing users to pay directly to Epic Games and bypass Apple's and Google's payment systems.
5. Apple has removed Fortnite from its App Store, citing a violation of its guidelines.
6. Epic Games has also filed a lawsuit against Google, claiming that the company's 30% commission on in-app purchases is illegal.
7. The EU has launched an anti-trust investigation into Apple's App Store and its payment policies.
8. Epic Games has a history of challenging big tech companies, having previously created the Epic Games Store to compete with Steam.
9. The company has also struck a deal with OnePlus to pre-install the Epic Games app on its Android phones, but Google forced OnePlus to renege on the deal.
10. Epic Games' lawsuit is not just about Fortnite, but about the company's desire to create a competing app store on mobile devices.
11. The company has already created a functional app store on Android, which allows users to download and install games and apps.
12. Epic Games' goal is to create a digital storefront on mobile devices that can compete with Apple's App Store and Google Play Store.
13. The company is using Fortnite's popularity to launch its own app store and create a new revenue stream.
14. Epic Games' business model is to charge a lower commission on in-app purchases than Apple and Google, with a 12% fee on its own store.
15. The company's lawsuit is part of a larger strategy to challenge big tech companies and create a more competitive market for app developers.