The content creator discusses their experience with sponsorships on YouTube, particularly with mobile game companies. They express frustration with the unrealistic expectations and demands of these companies, which often require creators to produce scripted and insincere content.
The creator shares an example of a 59-message email thread with a mobile game company, where they were asked to include specific talking points, such as a two-to-three-minute introduction to the app, a discussion of its features, an emotional and engaging story about how the app has influenced their life, and a demonstration of gameplay.
The creator criticizes the formulaic and fake nature of these sponsorships, which can make them feel like they're trying to deceive their audience. They also mention that some creators have to resort to these sponsorships due to the decline of ad revenue on YouTube.
However, the creator praises Incense Zen, a company that has taken a hands-off approach to their sponsorships, allowing the creator to produce content without interference or approval. They encourage their audience to support Incense Zen and use a coupon code for a discount.
Here are the key facts extracted from the text:
1. The YouTube algorithm changed due to the "Adpocalypse" and creators had to rely less on YouTube ads for income.
2. Many creators had to shift towards implementing more sponsorships from companies on their YouTube videos.
3. Mobile game companies are considered to be among the worst and most selfish sponsors on YouTube.
4. The creator had a 59-message email thread with a mobile game company to discuss a potential sponsorship.
5. The company insisted on having the creator promote the app in a specific way, including a 2-3 minute talking point about the app.
6. The creator was asked to share a personal and emotional story about how the app had influenced their life.
7. The creator was also asked to show at least one full minute of gameplay of the app.
8. Many mobile game sponsorships follow a similar pattern, with the creator being asked to promote the app in a fake and unnatural way.
9. The creator has worked with a company called Incense Zen, which they consider to be a cool and hands-off company that allows them to promote their products in a more natural way.
10. The creator has been working with Incense Zen for over a year and has been able to promote their products without any restrictions or guidelines.