Nikolai Sobolev discusses how easy it is to become popular in the 21st century due to technology and YouTube. He shares examples of famous people like Elvis Presley and Justin Bieber who were initially rejected but went on to achieve great success. Sobolev also talks about the current state of YouTube, where many content creators are struggling to come up with new ideas and are instead relying on clickbait titles and reaction videos. He criticizes specific YouTubers, such as Dima Larin, who he believes has lost his edge and is no longer producing quality content. Sobolev also announces a competition where he will be giving away 100,000 rubles to a promising newcomer who creates quality videos. The goal is to help new creators advance on the platform and provide them with equipment and PR support.
Here are the key facts extracted from the text:
1. The speaker, Nikolai Sobolev, made a video about the top 5 bloggers who have gone downhill about two years ago.
2. Sobolev participated in a reality show called "Smart Shopping 2.0" from Home Credit Bank.
3. The show featured two real couples competing for a real million rubles.
4. Sobolev was the host of the fourth episode of the show.
5. Elvis Presley was rejected by a music group and told he couldn't sing.
6. Justin Bieber's mother uploaded his videos to YouTube in 2007, which led to him being discovered by a famous producer.
7. Danila Perekrestochny, a video blogger, collects over 5,000 people at the ice stadium thanks to his YouTube channel.
8. IvanGai, a blogger, has been inactive on YouTube for over half a year.
9. Russian bloggers are preparing musical projects.
10. Stas Davydov, a video blogger, has been using clickbait titles for his videos.
11. Sergey Druzhko, a popular YouTuber, lost about half a million subscribers in six months.
12. Dmitry Larin, a harsh critic, has changed his image and worldview.
13. Robert Downey Jr. went to prison several times for possession of heroin and cocaine.
14. Nikolai Sobolev and Yaroslav Andreyev are launching a grand prize of 100,000 rubles for promising newcomers on YouTube.
15. The prize is open to newcomers with channels from 5 to 200,000 subscribers who post quality videos at least once every two weeks.