The video discusses a feud between YouTubers RiceGum and KSI. The two were once friends but are now at odds, with RiceGum claiming KSI is "petty" and KSI taking down a diss track they had collaborated on in 2017. The video explores the history of their relationship and the circumstances surrounding their feud. It also examines the possibility that the feud is staged for views and attention, citing examples of other YouTubers who have used similar tactics to boost their online presence. Ultimately, the video concludes that whether or not the feud is real, it has generated a lot of attention and publicity for both RiceGum and KSI, and that the authenticity of the feud is not necessarily relevant to its entertainment value.
Here are the key facts extracted from the text:
1. Ricegum and KSI used to be friends but are no longer.
2. There are talks of diss tracks coming out between the two.
3. Ricegum says he's a better rapper than KSI.
4. KSI has deleted their song together from YouTube.
5. In 2016, Ricegum was a popular YouTuber with over 10 million views per upload.
6. Ricegum used to bully children in his videos, which was a common theme among YouTubers at the time.
7. Ricegum popularized diss tracks as a new form of content on YouTube.
8. KSI is a British YouTuber and a founding member of the Sidemen group.
9. In 2017, KSI left the Sidemen and moved in with Ricegum in Los Angeles.
10. KSI and Ricegum collaborated on a diss track called "Earthquake" in 2017.
11. The Sidemen war was a series of diss tracks and beefs between the Sidemen group and other YouTubers.
12. There is speculation that the Sidemen war was staged for views and attention.
13. KSI and Ricegum have been involved in a view loop dynamic before, where they create a storyline that transcends their individual channels.
14. Ricegum has been involved in a beef with KSI, with both parties releasing diss tracks and videos.
15. KSI has taken down their 2017 diss track with Ricegum.
16. Ricegum has threatened to make a video about KSI.
17. The current beef between Ricegum and KSI may be fake or overplayed, but it has resulted in increased views and attention for both parties.