Jelly, a YouTuber, lost 92% of his audience in two years. He initially gained success after forming the "Robust Trio" with Kwebbelkop and Slogoman, achieving a million subscribers in 12 months and peaking at 511 million views in May 2020. However, his views started declining after May 2020, and by 2021, his content became repetitive, and he seemed less committed to his channel.
Several factors contributed to his decline, including:
1. The games he played, such as Minecraft, Among Us, and GTA 5, were past their peak popularity.
2. The collapse of the Robust Trio, with Kwebbelkop leaving in 2019 and Crainer replacing him, only to leave in 2022.
3. Jelly's distractions, such as buying a $10 million boat, a Lamborghini, and an abandoned mansion, which took time away from his channel.
4. His perceived lack of effort in his content, with videos feeling like they were made with minimal effort and not much change in quality.
Jelly's decline serves as a cautionary tale for content creators, highlighting the importance of staying committed to their channel and avoiding distractions that can negatively impact their content and audience engagement.
Here are the key facts extracted from the text:
1. Jelly created his first video on June 3rd, 2014.
2. Jelly had already been making videos for around three years on two prior channels before creating his current channel.
3. Jelly had built up significant skills in video creation, including understanding the basics of branding.
4. Jelly's thumbnails often featured a clear element of green, which helped to establish his brand.
5. Jelly released his first video on his channel just three months after creating it.
6. Jelly became one-third of the "Robust Trio" with Kwebbelkop and Slogo.
7. The Robust Trio was formed after Kwebbelkop and Jelly started collaborating on videos.
8. Slogo joined the group after appearing on Jelly's channel in a video titled "Sailing with Monster Trucks".
9. The Robust Trio's videos often featured the three members playing GTA 5 together.
10. Jelly reached a million subscribers only 12 months after creating his channel.
11. Jelly's channel continued to grow in popularity, with him reaching 5 million subscribers a year after hitting 1 million.
12. By 2019, Jelly was gaining over 200 million views every month.
13. Jelly received his Diamond Play Button in 2019.
14. Jelly purchased a $6.5 million property in Monaco.
15. The Robust Trio began to fall apart in 2019, with Kwebbelkop focusing on reaction content and appearing in fewer of Jelly's videos.
16. The trio was reformed in January 2020, with Crainer replacing Kwebbelkop.
17. Jelly's views began to decline in early 2021.
18. Jelly's main games at the time of his decline (Minecraft, Among Us, and GTA 5) were well past their peak in popularity on YouTube.
19. Jelly has been distracted by ego-related purchases, including a $10 million boat and a green Lamborghini.
20. Jelly announced that he would be reducing his video uploads from two per day to one, citing a desire to focus on quality over quantity.
21. Crainer left the Robust Trio in May 2022, and was not replaced.
22. Jelly's channel has continued to decline in popularity since the collapse of the Robust Trio.