The provided transcript is from an episode of the YouTube series "Elders React" where a group of older adults are introduced to White Claw, a popular brand of hard seltzer. They watch memes and videos about the drink, share their thoughts, and then try it themselves. Some of the participants enjoy the taste and appreciate its low calorie and sugar count, while others are not fans. They discuss why White Claw has become so popular, especially among millennials and college-age drinkers, and attribute its success to its online presence, refreshing taste, and low calorie count. The group also talks about the "bro" culture and how White Claw has become a staple in that community. Finally, they share their thoughts on whether the White Claw fad will last, with some thinking it will eventually fizzle out and be replaced by a new trend, while others hope it will stick around.
Here are the key facts from the text:
1. White Claw is a hard seltzer drink.
2. It contains purified carbonated water, alcohol, natural flavors, and cane sugar.
3. White Claw has 100 calories and 5% alcohol by volume.
4. The drink comes in various flavors, including mango.
5. White Claw has become popular among Millennials and college-age drinkers.
6. The company's online presence, particularly with memes, has contributed to its popularity.
7. White Claw sales increased by 275% in 2019 compared to 2018.
8. The brand was the top growth brand among the entire beer and flavored malt beverage category over the 2019 Fourth of July weekend.
9. White Claw is popular among the "Bros" community, a group of young, partying males.
10. The drink has been around since before 2019 but gained massive popularity that year.
11. The original wine cooler, Ripple, was a similar drink that was popular among young people in the past.
12. White Claw has a similar appeal to Corona, a beer that became popular due to its image and marketing.
13. The drink has a low calorie and sugar count, making it a popular choice for those looking for a lighter drinking option.