The speaker discusses the importance of self-perception and how it affects our communication with others. They emphasize that people often confuse seeing with being, and that our self-esteem and influence can be improved by being aware of how we present ourselves.
The speaker cites a study by Jean Bourdieu, which identified three capitals of influence: economic, social, and intellectual capital. However, the speaker argues that a fourth, essential capital is missing: erotic capital. This refers to the ability to use image, presence, and charisma to seduce our target.
The speaker also highlights the importance of first impressions, noting that 55% of the opinion that others form about us is due to visual expectations. They emphasize the need to be mindful of our body language, posture, and facial expressions, as these can convey confidence and security.
In terms of attitude, the speaker suggests that accepting compliments graciously, stopping the habit of sharing miseries, and cleansing one's eyes by focusing on what we like about ourselves can all contribute to a positive attitude.
The speaker concludes by outlining three simple steps to improve our self-perception and communication with others: recover tension, improve our image, renew our attitude, and work on our expression.
Here are the key facts extracted from the text:
1. In 1983, sociologist Jean Bourdieu conducted a study on the capitals of influence.
2. Bourdieu identified three essential capitals of influence: economic capital, social capital, and intellectual capital.
3. Economic capital refers to the amount of wealth or financial resources one possesses.
4. Social capital refers to the number of people one knows and the quality of those relationships.
5. Intellectual capital refers to the amount of knowledge or education one possesses.
6. The speaker proposes a fourth capital of influence, "erotic capital," which refers to one's ability to use image, presence, and charisma to influence others.
7. People have 15 seconds to make a good first impression.
8. 55% of the opinion others form of us is due to visual expectation, such as our appearance and body language.
9. 38% of the opinion others form of us is due to non-verbal expression, such as our tone of voice and posture.
10. 7% of the opinion others form of us is due to verbal expression, such as the content of our message.
11. Of the 7% due to verbal expression, 2% is the content of the message, and the rest is the tone, modulation, and other aspects of our voice.