The episode starts with the host, Swar Shuaib, conducting a social experiment to show how easily people can be deceived by fake advertisements on social media. He creates a fake product called "LâFarcè" and posts an ad on Instagram, claiming it treats various skin problems. Despite the obvious red flags, many people fall for the ad, including a famous person with 1 million followers.
Swar Shuaib then discusses the results of the experiment and how it highlights the problem of fake advertising on social media. He also talks to people on the street, asking them where they would place an ad if they wanted to promote a product, and most of them say they would choose social media influencers.
The episode then cuts to an interview with a social media influencer, Rawan Bin Hussain, who has 600,000 followers on Instagram. She talks about how she became famous and how she charges for ads on her account. She also admits that she doesn't understand the market and relies on consultants to set her prices.
The interview takes a turn when Swar Shuaib asks Rawan to participate in a role-playing exercise, where she has to say certain sentences that are meant to be provocative and humorous. The exercise is meant to show how influencers can be used to promote products or ideas in a way that is not always authentic.
The episode ends with Swar Shuaib concluding that the goal of the episode was not to increase views but to show the reality of media and advertising. He warns viewers not to be quick to judge and to be aware that media does not always represent the truth.
Here are the key facts extracted from the text:
1. The host, Swar Shuaib, created a fake product called LâFarcè to test people's gullibility.
2. The product was advertised on Instagram and a website was created to make it look real.
3. 9 people ordered the product without knowing any details about it.
4. 23 people contacted the host through WhatsApp to ask about the product.
5. 223 people visited the website, but none of them noticed the disclaimer at the bottom of the page saying it was a prank.
6. A famous person with 1 million followers also fell for the prank.
7. The host conducted an experiment to see where people would prefer to advertise a product, and the majority chose social media influencers.
8. Statistics show that 60% of marketers prefer to use social media influencers to promote products.
9. Rawan Bin Hussain, a 19-year-old social media influencer, was interviewed on the show.
10. Rawan has 600,000 followers on Instagram and charges between 750KD and 10,000 Saudi Riyals for advertisements.
11. Rawan does not understand the market for advertising prices and relies on consultants to set her rates.
12. Rawan did an advertisement for a facial product, Mesotherapy, which caused her face to erupt with side effects.
13. Rawan did not refund the company's money for the advertisement despite the negative experience.
14. Rawan is working on a book of romantic classical poetry in Arabic.
15. The show's segment "Under the Table" was popular among viewers, and the host decided to develop it further.
16. Rawan Bin Hussain participated in the "Under the Table" segment and had to role-play answering questions and saying certain sentences.
17. The host apologized for the prank and the untrue statements made by Rawan during the episode.
18. The goal of the episode was to show the reality of media deception and to encourage viewers not to be quick to judge.