The video discusses an upcoming change on YouTube, where the platform will be enforcing the Children's Online Privacy Protection Act (COPPA) more strictly. This change will affect how ads are displayed on videos that are deemed to be "kid-friendly" content, with ads targeting kids being prohibited. Starting January 1st, 2020, any video labeled as "kid content" will lose targeted ads, which could result in a significant loss of revenue for content creators.
The speaker, Matt, is concerned about the impact this change will have on content creators, especially those who produce gaming content, as many popular games are also popular among children. He notes that the line between "kid-friendly" and "adult" content is often blurry, and that many creators are unsure how to categorize their content.
Matt also criticizes YouTube for not providing clear guidance on how to categorize content and for not taking responsibility for making the decision. He suggests that the FTC, which is enforcing COPPA, does not fully understand the nuances of online content and may miscategorize some content, leading to fines for creators.
The video concludes with a call to action, encouraging viewers to get informed about the issue and to support their favorite creators by buying merchandise or spreading the word.
Here are the key facts extracted from the text:
1. YouTube is facing a major change in 2020 due to a settlement with the FTC.
2. The settlement involves YouTube agreeing to take action to separate advertisers from kids' content on the platform.
3. The FTC has stated that ads targeting kids are not allowed on kids' content, which is defined by the Children's Online Privacy Protection Act (COPPA).
4. YouTube will lose targeted ads on videos labeled as kids' content, which could result in a loss of up to 90% of ad revenue.
5. The FTC has fined YouTube $170 million for violating COPPA.
6. YouTube has been criticized for collecting data on children under 13 without parental consent.
7. The original COPPA law was established in 1998 and requires websites to obtain parental consent before collecting data on children under 13.
8. YouTube's terms of service state that users must be 13 or older to create an account.
9. The FTC has said that YouTube will be responsible for ensuring that advertisers comply with COPPA.
10. The changes will take effect on January 1, 2020.
11. Creators will have to self-identify whether their content is attractive to kids before January 2020.
12. The FTC is accepting comments on the new laws, which could help shape the future of the platform.
13. Fines for non-compliance can be up to $42,000 per video.
14. The changes may affect not only kids' content but also content that is not explicitly for kids but may still appeal to them.