This video teaches how to use Facebook Ads Manager to run app campaigns and promote apps. The tutorial is beginner-friendly and covers creating campaigns, ad sets, and ads, choosing campaign objectives, setting budgets and bid caps, and creating effective ad creative. The video also provides some tips and insights for optimizing app install campaigns.
1. The video explains how to use Facebook Ads Manager for app campaigns.
2. There are three things on Facebook Ads Manager: campaigns, ad sets, and ads.
3. A campaign objective must be chosen, and for an app promotion video, the objective must be app promotion.
4. The user must give the campaign a name and call it "med."
5. The user must then decide who they want to show the ad to.
6. Bid cap must be set to avoid exceeding the desired budget.
7. The user must create an ad with good copy and creative, taking into account certain factors that affect performance.