A CEO, Brandon Howard, of a parchment paper company had a public meltdown after watching a TikTok video of a girl being cooked a meal by her father. He left a mean comment from his company's business account, which sparked a series of events. The girl responded, and he continued to escalate the situation, making personal attacks and accusations. Despite being called out for his behavior, Brandon continued to double down, even sending a fake cease and desist letter and posting about the drama on his company's social media accounts. The situation has been widely ridiculed, with many pointing out Brandon's lack of self-awareness, poor communication skills, and unprofessional behavior.
Here are the key facts extracted from the text:
1. The CEO of ParchmentPaper.com, Brandon Howard, got into a public feud with a TikTok user.
2. The feud started when Brandon commented on a video of a girl being cooked a meal by her father.
3. Brandon's comments were perceived as rude and condescending, sparking a backlash from the TikTok user and others.
4. Brandon responded to the criticism by doubling down on his comments and claiming that the TikTok user was "frolicking through life" and had no skills.
5. The TikTok user shared screenshots of Brandon's comments and emails, which were widely ridiculed online.
6. Brandon sent a cease and desist letter to the TikTok user, which was mocked for its poor grammar and spelling.
7. The TikTok user responded by sharing the letter and pointing out its errors.
8. Brandon continued to engage with the controversy, posting on his company's social media accounts and website.
9. He claimed that the TikTok user was part of a "woke hate mob" and that he was being unfairly targeted.
10. The controversy has damaged ParchmentPaper.com's reputation and led to widespread ridicule of Brandon's behavior.
11. Brandon also contacted the TikTok user's boss and place of work, trying to get them involved in the controversy.
12. He posted a banner on his company's website claiming that they do not support "woke feminist cancel culture hate mob groups".
13. Brandon's other company, Black Label Paper, was also drawn into the controversy.
14. Brandon claimed that he had never had the TikTok app, but this was disputed by others.
15. The controversy has been ongoing for several weeks, with Brandon continuing to engage with it and make public statements.