The video discusses the rapid rise of Emma Chamberlain, a 19-year-old internet sensation, who gained popularity on YouTube and other social media platforms. She started her channel in 2017, posting videos almost daily, and quickly amassed a large following due to her unique style. Emma moved to Los Angeles, collaborated with other creators, and launched her own product line, which faced criticism for its high prices and poor website design. Despite controversies, including one during the U.S. election, she continues to be successful and now owns a coffee company. The video questions the wisdom of internet fame and consumer behavior in the context of online influencers.
Here are the key facts extracted from the text:
1. Emma Chamberlain is a 19-year-old internet personality.
2. She has 11 million followers on Instagram, almost 10 million followers on YouTube, and 8 million followers on TikTok.
3. Emma Chamberlain started her YouTube channel in 2017.
4. She initially posted videos every day during the summer of 2017.
5. By August 2017, she had gained over 100,000 followers.
6. Emma Chamberlain moved to Los Angeles and collaborated with other content creators.
7. She launched a clothing line called "Low Key" by Emma.
8. The website for her clothing line was poorly designed and had several issues.
9. The products on her website were expensive, with prices ranging from $50 to $60.
10. Customers were not able to exchange or return products if they did not fit.
11. Emma Chamberlain did a live stream to address concerns about her products, but did not show the products or explain the sizing issues.
12. She owns a coffee company that sells coffee with unique flavors.
13. Emma Chamberlain was involved in a controversy in the United States during a presidential vote, where she deactivated her Twitter account and was accused of supporting a particular candidate.