The transcript discusses various marketing blunders by well-known companies, highlighting the human capacity for error despite extensive planning. It covers failed promotions like Snapple's giant popsicle melting in New York, Oldsmobile's alienating ad campaign, American Airlines' costly unlimited flight pass, and more. The examples illustrate how even large corporations can make significant mistakes, leading to public relations disasters and financial losses.
Here are the key facts extracted from the text:
1. A marketing team's human error can lead to costly mistakes.
2. Snapple attempted to break a world record with a 17.5-ton popsicle in 2005.
3. The Snapple popsicle melted, causing a sticky mess in Manhattan streets.
4. Oldsmobile alienated customers with a rebranding campaign in 1988.
5. American Airlines' unlimited flight pass in 1982 became unprofitable.
6. IKEA removed women from their Saudi Arabian catalog in 2012.
7. Electronic Arts sent out illegal brass knuckles as part of a game press kit in 2009.
8. Coors Light Canada's treasure hunt in Toronto led to a bomb squad investigation in 2014.
9. Pepsi's ad featuring Kendall Jenner in 2017 was widely criticized for insensitivity.
10. A mattress store's 9/11 sale advertisement in 2016 was deemed offensive.
11. Pepsi's points campaign in 1996 led to a lawsuit over a Harrier jet prize.
12. Red Lobster's all-you-can-eat crab promotion in 2003 resulted in financial loss.
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