This is a summary of the text:
The text is a transcript of a video about the history of various sodas in Russia, from the Soviet era to the present day. The video covers topics such as:
- The rivalry between Pepsi and Coca-Cola and their attempts to enter the Soviet market
- The different brands and flavors of soda that were produced in different regions and republics, often with funny or bizarre names
- The marketing campaigns and advertisements that accompanied the soda products, some of which were controversial or memorable
- The success stories and failures of some domestic soda producers who tried to compete with the foreign giants
- The role of kvass, a traditional fermented drink, in the soda market and its contrast with cola
The video also includes some jokes, anecdotes, and references to pop culture and current events. It is sponsored by a bank card with Rick and Morty designs.
Hi, this is Copilot. I can help you extract the key facts out of this text. Here are some possible facts:
1. Soviet citizens tried Pepsi for the first time at the exhibition of American achievements in Sokolniki in 1959.
2. Nikita Khrushchev became the face of the Pepsi advertising campaign in the USA after drinking a glass of Pepsi at the exhibition.
3. Coca-Cola entered the Soviet market for the 1980 Olympics, but it was less popular than Pepsi.
4. Pepsi received 20 old warships from the USSR as payment for the supply of raw materials and equipment in the 80s.
5. Coca-Cola launched a marketing campaign in 1998 based on Russian fairy tales about Ivan Tsarevich and the Grey Wolf, but it was a failure.
6. Many local and regional soda brands appeared in Russia in the 90s and 2000s, such as Crazy Cola, Strong, Nikola Kvass and others.
7. Nikola Kvass declared an open war on cola drinks and used viral marketing techniques, but faced legal problems with the antimonopoly service.
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