Jeffree Star introduces his highly anticipated "Proof" mascara in a video, showcasing its features and unique packaging. The mascara is described as water-resistant, long-lasting, and easy to remove. It offers volume and is infused with shea butter and biotin for lash health. The video includes a demonstration of the mascara's application and discusses its price of $23. Jeffree Star aims to provide a mascara that complements the mask-wearing era, focusing on eye makeup and expressing individuality.
Here are the key facts extracted from the text:
1. Jeffree Star is introducing his first-ever mascara.
2. He shaved his head as part of the mascara launch.
3. The mascara is called "Proof" and is water-resistant, cry-proof, and long-lasting.
4. The packaging of the mascara is luxurious and features a detachable whip.
5. The mascara brush is plastic with grooves to coat every lash for volume and length.
6. The formula is vegan and infused with shea butter and biotin for lash health.
7. The mascara is tubing, which is easy to remove with warm or hot water.
8. The mascara launch date is March 20th, and the retail price is $23.
These facts provide a concise summary of the important details from the text without including any opinions.