Defunctland: The History of the Worst SeaWorld Ride, Submarine Quest - Summary

Summary

A possible concise summary is:

The text is a detailed account of the development, opening, and closure of Submarine Quest, a failed attraction at SeaWorld San Diego. The text describes how the ride was part of a new vision for the company by former CEO Joel Manby, who wanted to shift focus away from animal shows and towards interactive and educational experiences. The text also explains how the ride was heavily marketed as a high-tech and immersive submarine adventure, but disappointed guests with its lackluster design, gameplay, and theming. The text also mentions how the ride faced technical issues, negative reviews, and competition from a similar but superior attraction at Legoland California. The text concludes by stating that Submarine Quest was a symbol of SeaWorld's identity crisis and that the company hopes to avoid such failures in the future.

Facts

Here are the key facts extracted from the text:

1. Joel Manby became CEO of SeaWorld Entertainment on March 19, 2015.
2. Manby was previously CEO of Herschend Enterprises.
3. SeaWorld's portfolio included six parks.
4. SeaWorld faced challenges due to the 2013 documentary "Blackfish."
5. The Blue World Project aimed to expand orca tanks at SeaWorld parks.
6. The California Coastal Commission approved the project with conditions to end orca breeding.
7. Manby planned to shift focus from animal shows to traditional amusement attractions.
8. New attractions were announced, themed after the TV show "Sea Rescue."
9. Funds for the Blue World Project were redirected to new attractions.
10. SeaWorld ended its orca breeding program in March 2016.
11. Submarine Quest and Ocean Explorer were new attractions at SeaWorld San Diego.
12. Submarine Quest faced technical issues and negative public response.
13. Joel Manby resigned as CEO in February 2018, less than three years into his tenure.
14. Submarine Quest was closed by mid-January 2018 and officially defunct by April 2021.

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