Here is a possible summary:
The text is about some marketing campaigns that went wrong or backfired due to the internet's sarcasm, cynicism, or creativity. Some examples are:
- McDonald's #McDStories hashtag that was used to share negative stories about the fast-food chain.
- Nivea's "White is Purity" slogan that was seen as racist or colorist.
- Lays' contest to create a new flavor that resulted in offensive or absurd names.
- A boat naming poll that ended up with "Boaty McBoatface" as the winner.
- A garbage truck named after Limp Bizkit's singer Fred Durst.
Here are the key facts extracted from the text:
- McDonald's launched a campaign to show their farms as natural and human, using the hashtag #s [#1^]
- The campaign backfired when people shared negative stories about McDonald's using the hashtag #mcdstories [#1^]
- McDonald's tried another hashtag campaign called #littlethings, but it failed to promote their brand [#1^]
- Nivea had several controversies with their ads that were perceived as racist or colorist, such as "white is purity" and "re-civilize yourself" [#2^] [#3^]
- Walkers had a contest for people to invent a new flavor, but it was filled with racist and inappropriate suggestions [#4^]
- Walkers also had a contest on Twitter to win tickets, but people uploaded photos of serial killers and criminals [#5^]
- Lays had a similar contest where people could create their own burger and name it, but it also resulted in offensive and vulgar names [#6^]
- A contest to name a research ship in the UK was won by the name Boaty McBoatface, which sparked a trend of naming things with the suffix McFace [#7^]
- A contest to name a garbage truck in Austin, Texas was won by the name Fred Durst, the singer of Limp Bizkit, who initially thanked the company but later deleted his tweet [#8^]
: https://www.newscientist.com/article/2336385-korean-nuclear-fusion-reactor-achieves-100-millionc-for-30-seconds/
: https://www.theguardian.com/world/2017/apr/05/nivea-pulls-deodorant-ad-that-declared-white-is-purity
: https://www.huffpost.com/entry/nivea-racist-ad_n_913937
: https://www.theguardian.com/media/2012/oct/03/walkers-crisps-twitter-campaign-backfires
: https://www.bbc.com/news/uk-england-london-40056927
: https://www.buzzfeed.com/copyranter/the-best-of-the-lays-new-flavor-contest
: https://www.bbc.com/news/uk-england-hampshire-36064659
: https://www.rollingstone.com/music/music-news/fred-durst-thanks-garbage-truck-named-after-him-deletes-tweet-1089990/