The Story of R.O.B. the Robot - Summary

Summary

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This is a transcript of a video by the Gaming Historian about Rob the Robot, a toy accessory for the Nintendo Entertainment System (NES) that was released in 1985. The video explains how Rob was used as a marketing strategy to sell the NES in North America after the video game crash of 1983. The video also shows how Rob works and reviews the only two games that are compatible with him: Gyromite and Stack-Up. The video concludes that Rob was not very fun to play with, but he was successful in attracting consumers and reviving the video game industry.

Facts

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1. The Nintendo Entertainment System (NES) was launched in North America in 1985 after a successful release of the Famicom in Japan.
2. Nintendo used Rob the robot as a marketing strategy to get retailers interested in the NES, which was redesigned to look less like a video game console and more like an entertainment system.
3. Rob the robot was compatible with only two games: Gyromite and Stack Up, which used signals from the TV screen to control Rob's movements and actions.
4. Rob the robot was slow, loud and not very fun to play with, but he looked cool and appealed to many consumers who were fascinated by robots.
5. Rob the robot helped Nintendo sell around 4 million consoles by the end of 1986, reviving the video game industry in North America after a market crash in 1983.
6. Rob the robot was retired by 1988 as Nintendo became a dominant force in the video game market, but he still appeared in some Nintendo games and became a collector's item.