Wedbush's Dan Ives and CIC Wealth's Malcolm Ethridge debate Apple shares following big iPhone event - Summary

Summary

During a highly anticipated hardware event in Cupertino, California, the tech giant Apple announced the new iPhone 15 and Apple Watch Series 9, set to release on September 22nd. Despite initial stock sell-offs, analysts believe that Apple's pricing strategy and strong ecosystem will lead to continued growth, especially in markets like China. Some shareholders, however, are looking for Apple to focus on expanding its services and financial products to further capitalize on its brand and customer base. The consensus is that Apple's monetization potential is just beginning, with services and finance being key growth areas for the company.

Facts

Sure, here are the key facts extracted from the provided text:

1. Apple announced the new iPhone 15 and Apple Watch Series 9, set to be released on September 22nd.
2. The stock of Apple was down over two percent following the highly anticipated hardware event.
3. There was a price increase for the iPhone 15 Pro.
4. Apple did not split the price for the iPhone Pro Max.
5. There is optimism about Apple's growth potential, with a belief in a "mini super cycle" and share gains in China.
6. Apple's recent revenue declines in year-over-year iPhone revenue and overall revenue were mentioned.
7. Services revenue growth is seen as important for Apple's future.
8. There is mention of potential partnerships with financial institutions and the growth potential in the banking industry for Apple.
9. The discussion also touched upon Apple's branding and marketing prowess.

These facts provide a summary of the key points discussed in the text without including opinions.