The text is a transcript of a video by Josh Brett, a fitness YouTuber, who criticizes Gymshark, a fitness clothing brand, for promoting unrealistic body standards and bad fitness advice through their sponsored influencers. He argues that many of them are fake naturals who use steroids and lie about it, and that this harms the public's perception of what is healthy and achievable. He also acknowledges that Gymshark's founder, Ben Francis, has addressed some of these issues and is trying to improve the company's image and ethics. He concludes by saying that other fitness brands should learn from Gymshark's mistakes and praises Ben for his leadership. The text ends with a humorous call to action to subscribe to Josh Brett's channel.
Here are the key facts extracted from the text:
1. Gymshark is a fitness clothing brand that was co-founded by Ben Francis and Lewis Morgan in 2012.
2. Gymshark used influencer marketing to promote their products, sending clothes to fitness influencers on social media platforms.
3. Gymshark achieved a valuation of 1.4 billion dollars in 2020, making it one of the fastest growing companies in the UK.
4. Gymshark faced criticism for promoting unrealistic body standards, fake naturals, and poor fitness advice from some of their sponsored athletes.
5. Gymshark has started to address some of these issues by being more inclusive and transparent with their audience and influencers.
6. Ben Francis is still the CEO of Gymshark and aims to grow the company in a positive direction.