The video, hosted by Sophia, is a detailed experiment where she purchases makeup products from Facebook ads. She uses Facebook's recommendation algorithm to suggest products, based on her past activity within the Facebook family, including her Facebook and Instagram usage. The products chosen are primarily for a full face of makeup, and they are bought based on the first item of each category that she finds in her Facebook feed.
The makeup items she bought include:
1. Thrive Causemetics Nude Metallic Eyeshadow Quad.
2. Wander Beauty Concealer.
3. Wonder - Hi-tech Beauty Wonder Brow.
4. Gear Just For You.com Extreme Coverage Foundation.
5. Piper House Liquid Highlighters.
6. Bifocal Lure Beauty Eyeliner.
7. Tyra Beauty Smack My Fat Lash Mascara.
8. Charlotte Tilbury Film-Star Bronze and Blush.
9. Tyra Beauty Lip Kit 3.
She also explores the 'why am I seeing this ad?' option on Facebook, which provides reasons why she might be seeing a particular ad, such as her general interest in beauty, her location, and her purchasing behavior.
After applying all the makeup, she assesses the products after about seven hours, noting that some products like the mascara, eyeshadow, and concealer held up well, while others like the foundation, eyeliner, and highlighter did not. She concludes that the only ad that seemed super targeted to her was the Tyra Beauty mascara ad, which suggested that the company had noticed her watching America's Next Top Model on Hulu. She thanks her viewers for watching and encourages them to like, share, and subscribe for more videos like this.
1. The speaker is testing Facebook and Instagram ads by buying makeup products advertised in the ads.
2. The speaker has been on Facebook since 2006, which gives them a significant amount of data for Facebook's algorithms to use.
3. The speaker often follows makeup brands on Instagram, providing additional data for Facebook's algorithms.
4. The first product the speaker bought was a long-lasting nude metallic eyeshadow quad from Thrive Cosmetics.
5. The speaker's next purchase was a concealer from Wander Beauty, which they bought after seeing an ad on Facebook.
6. The speaker then bought a brow gel from Wonder Hi-Tech Beauty, an extreme coverage foundation from Gear Just For You.com, and an eyeliner from Bifocal Lure Beauty.
7. The speaker also bought liquid highlighters from Piper House, a lip kit from Bifocal, and a mascara from Tyra Beauty.
8. The speaker found that Facebook ads targeted not just age, location, and general interest, but also purchasing behavior and internet activity.
9. The speaker bought a lipstick kit from Facebook while waiting on the street.
10. The speaker bought a Charlotte Tilbury film-star bronze and blush, and plans to display all the makeup items bought from Facebook ads.
11. The speaker applied the makeup in the order that they usually do, starting with the brows, eyeshadow, foundation and concealer, eyeliner, bronzer and blush, highlighter, and finally the lipstick.
12. The speaker found that the products performed differently than expected, with some lasting longer than others.
13. The speaker found that the products were generally targeted at women interested in makeup, but the Tyra Beauty mascara seemed to be super targeted to them and their interests.