The narrator of the video, who is a fan of pizza, animatronics, and murder, introduces the show "Food Theory" and discusses the history of Chuck E Cheese, a restaurant and entertainment venue that has been a staple in children's entertainment since 1977. The narrator explains that the restaurant was created by Nolan Bushnell, co-founder of Atari, as a place where families could play video games while eating pizza. The animatronic performers at Chuck E Cheese were inspired by Disney's Country Bear Jamboree Show.
The narrator then delves into the lore of Chuck E Cheese, revealing that the restaurant's mascot, Chuck E, was originally meant to be a coyote. However, when Bushnell discovered that the costume was a rat, he rebranded the restaurant from "Coyote Pizza" to "Chuck E Cheese". The narrator also reveals that the animatronic cast was obtained from a rival pizza place and retrofitted into the Chuck E Cheese style.
The narrator then shares a dark tale about Chuck E Cheese, suggesting that the restaurant's mascot is a victim of its own success. The narrator argues that Chuck E is a literal hostage forced to perform on stage, and if he stops, he dies. The narrator also discusses the lore of the other characters at Chuck E Cheese, revealing that they were obtained from a rival pizza place and retrofitted into the Chuck E Cheese style.
The narrator then reveals that Chuck E Cheese's parent company, CEC Entertainment, released a video showcasing a different version of Chuck E Cheese's backstory, painting Pasqually, the restaurant's owner, in a positive light. The narrator suggests that this is an attempt by Pasqually to gaslight Chuck E Cheese and the audience.
The narrator concludes by discussing Pasqually's plan to relaunch his own brand, Pasqually’s Pizza & Wings, and his desire to shake off the Chuck E Cheese moniker. The narrator also mentions that the Chuck E Cheese brand has had 32 different members go missing from the lineup over the years, suggesting that Pasqually is in a hurry to get rid of them.
Finally, the narrator introduces a sponsor, Fetch, a free app that allows users to earn rewards on anything they buy. The narrator demonstrates how to use the app, explaining that users can scan their receipts with their phone to earn points, which can be redeemed for rewards. The narrator also encourages viewers to download the Fetch app and use the code "FOOD THEORY" to get 5000 points when they scan their first receipt.
1. The speaker likes pizza, animatronics, and murder.
2. The speaker is going to roll with the phrase "I like pizza, I like animatronics, and I like murder."
3. The speaker believes in a natural order that whenever robotic animals are inside a dining establishment, tragedy shall follow.
4. The speaker introduces the establishment Chuck E Cheese, which has been popular among kids since 1977.
5. The speaker describes Chuck E Cheese as a six-year-old's equivalent of having a birthday in Vegas.
6. The speaker mentions that Chuck E Cheese was created by Nolan Bushnell, co-founder of the video game company Atari.
7. The speaker explains that the idea behind Chuck E Cheese was to create a restaurant that doubled as a carnival.
8. The speaker reveals that the restaurant was initially meant to have a coyote as its mascot, but was later changed to a rat named Chuck E Cheese.
9. The speaker mentions that the animatronic performers that became synonymous with Chuck E Cheese were a byproduct of Nolan's fascination with Disney, specifically the Country Bear Jamboree Show.
10. The speaker mentions that in June of 2017, the news blog Insider reached out to CEC Entertainment, Chuck E Cheese's parent company, to see if Charles Entertainment Cheese was indeed the character's official name.
11. The speaker reveals that Chuck E Cheese's backstory, as detailed in an online book, tells of an orphan mouse named Chuck E who loved to sing and play pong.
12. The speaker discusses how Chuck E Cheese's brand has had 32 different members go missing over the years.
13. The speaker mentions a sponsor for the episode, Fetch, a free app that lets you earn rewards on anything and everything you buy.