The text appears to be a transcript of a podcast episode discussing the history and impact of memorable and quirky advertising campaigns, particularly those involving the character "Little Lad" from a Starburst commercial. The episode explores the rise and fall of the "berries and cream" Starburst commercial, its resurgence on social media, and the broader trend of quirky and humorous advertising.
The host discusses how the "berries and cream" commercial, which initially didn't resonate with critics but gained popularity with the public, eventually went out of production. However, the character "Little Lad" and his catchphrase "berries and cream" continued to be referenced and shared on social media, leading to a resurgence of the character and the phrase.
The host also discusses the broader trend of quirky and humorous advertising, noting that it has become more prevalent over time. They mention the rise of influencer marketing and the shift of advertising from traditional television to digital platforms like YouTube and social media.
The episode concludes with a promotion for HelloFresh, a meal kit delivery service, using a code "food theory14" for new customers to get 14 free meals and free shipping. The host also mentions that HelloFresh's garlic bread has remained a consistent favorite since the first delivery.
Here are some possible facts extracted from the text:
1. The text is about the phenomenon of weird and quirky food and drink ads, such as the berries and cream Starburst commercial.
2. The berries and cream commercial was released in 2007 and gained over 9 million views on YouTube in the first 18 months.
3. The commercial became popular again in 2021 when a TikTok user posted a dance tutorial of the little lad character.
4. The little lad character is played by Jack Ferver, who has embraced the trend and created his own TikTok and YouTube accounts.
5. The text argues that weird and quirky ads work because they are memorable, humorous, and violate expectations.
6. The text also claims that advertising has changed over time due to factors such as target demographics, television technology, internet platforms, and influencer marketing.
7. The text is sponsored by HelloFresh, a meal kit delivery service that offers 14 free meals and free shipping with the code FOODTHEORY14.