The video is a tutorial by Peter McKinnon on why every photographer should be using Lightroom, a powerful tool for photo editing and organization. The tutorial covers a range of topics, from the difference between Photoshop and Lightroom, to the best way to crop photos for Instagram.
McKinnon explains that Lightroom is better suited for photo organization and storage, while Photoshop is more for photo manipulation. He also highlights the ability to edit photos directly in Lightroom without needing to save versions, which is a unique feature of Lightroom.
The tutorial includes tips on how to use Lightroom's HSL (Hue, Saturation, Luminance) sliders to manipulate individual colors in a photo, and how to use the masking brush tool to paint different settings onto a photo. He also demonstrates how to export photos for Instagram in a high-quality format.
McKinnon shares some shortcuts for quicker photo editing, such as holding down Alt while sliding sliders to see what parts of the photo are overexposed or under-exposed, and using F to preview photos in full-size. He also introduces the Y key for a side-by-side comparison of before and after edits.
At the end of the video, McKinnon offers a 40% discount on his LUTS pack, a collection of Lightroom presets for photos and videos, for a special Father's Day promotion. He encourages viewers to like the video, subscribe to his channel, and to check out his upcoming vlogs and tutorials.
1. The speaker is Peter McKinnon, a photographer, who is giving a tutorial on why every photographer should use Lightroom.
2. The tutorial will cover tips and tricks to improve the use of Lightroom.
3. The speaker has done many tutorials in Photoshop and Premier, but this is the first one specifically about Lightroom.
4. The speaker uses Lightroom CC, which is part of the Adobe Creative Cloud subscription.
5. The speaker recommends the Adobe Creative Cloud subscription for different types of users, including businesses, students, and creative individuals.
6. The speaker will teach how to crop photos for Instagram using Lightroom.
7. The speaker will demonstrate how to manipulate photos using Lightroom's tools and sliders, including white-balance exposure and correction, and hue, saturation, and luminance (HSL) adjustments.
8. The speaker will show how to use the masking brush tool in Lightroom to paint on different settings, such as exposure, contrast, blacks, whites, and shadows.
9. The speaker will explain how to export photos from Lightroom to Instagram for optimal quality and real estate.
10. The speaker will share some quick tips and shortcuts for using Lightroom, including using the Alt key to preview overexposed areas, using the F key for a full-screen preview, and using the Y key for a side-by-side comparison of before and after edits.
11. The speaker is giving a special gift to all dads on Father's Day, offering a 40% discount on his LUTS pack.
12. The speaker will be traveling to the other side of the country the next day and plans to have lots of vlogs and tutorials coming up on his channel.
13. The speaker encourages viewers to like the video, subscribe to his channel, and share it with others.