The speaker discusses their experience with YouTube and the importance of titles and thumbnails in attracting viewers. They share their personal journey, from their first video about a basketball falling from a dam to their current work as an educational YouTuber. They emphasize the importance of creating engaging titles and thumbnails that accurately represent the content of the video, as this can significantly increase the number of views and subscribers.
The speaker also shares their experience with the YouTube algorithm, explaining how it prioritizes videos from channels that subscribers are interested in, rather than relying on viral videos or clickbait. They discuss the evolution of YouTube's algorithm and how it has changed over time to prioritize user engagement and time spent on the platform.
The speaker also discusses the concept of "clickbait" and how it has evolved. They distinguish between "clickbait type 1" and "clickbait type 2", with the former being content designed to attract attention and encourage clicking, and the latter being content designed to mislead or sensationalize. They argue that these two types of clickbait are so different that they shouldn't be referred to by the same term.
The speaker then shares their personal experience with optimizing their video titles and thumbnails to increase views and subscribers. They discuss how they've tested different titles and thumbnails and how these changes have affected their video's performance. They also share their experience with the YouTube algorithm, explaining how it has influenced their content creation process.
Finally, the speaker emphasizes the importance of creating high-quality content and how this can lead to increased views and subscribers. They argue that good titles and thumbnails can help them discuss complex scientific topics and reach a wider audience. They also discuss the symbiotic relationship between views and video quality, stating that the more views a video gets, the more they can invest in creating better videos.
1. The speaker is discussing their experience on YouTube and how they have learned to optimize their videos for better engagement and views.
2. The speaker mentions that they have a video about a basketball falling from a dam with reverse rotation, which was included in hundreds of news portals and received 16.3 million views in its first week.
3. The speaker reflects on their past mistakes in video presentation, such as choosing a thumbnail and title that did not accurately represent the video content.
4. The speaker discusses the importance of subscriptions on YouTube and how they have reduced the importance of subscriptions and their similarity.
5. The speaker talks about the concept of click bait, defining it as content on the internet whose main objective is to attract attention and encourage clicking on a link from a particular site.
6. The speaker mentions that they have found applications of the magnus effect in their videos and that they have been successful in increasing the number of views on their videos.
7. The speaker discusses the importance of titles and thumbnails in video presentation, stating that they are at least half of the work in creating a successful video.
8. The speaker mentions that they have tried different titles and thumbnails for their videos and have found that the most successful ones are those that are more direct and provide more information about the video content.
9. The speaker discusses the symbiotic relationship between views and video quality, stating that the more views a video has, the more they can invest in people, travel, props, equipment, and research to make the next video better.
10. The speaker concludes by stating that good titles and thumbnails can lead to better videos and that this is something that both they and their audience want.