The video is a Food Theory episode where the hosts, Matthew and Stephanie, conduct a taste test of various bottled water brands. They aim to determine whether the price of a bottle of water reflects its quality and taste.
The hosts start by discussing the high cost of bottled water and the variety of brands available, ranging from expensive artisanal brands to cheaper options. They then proceed to conduct a blind taste test, where they drink from six different brands of bottled water and try to identify the differences in taste and price.
The results of the first round of the taste test reveal that different bottled waters do have different flavors and that the price difference can be tasted. The hosts also find that they have certain favorites among the brands.
In the second round, the hosts are given the knowledge of the brands and their price range, and they are asked to guess the order of price. The results of this round show that the hosts were able to identify the brands based on their taste.
In the final round, the hosts are given the brands and their price range, and they are asked to order the brands in the correct order. The results of this round show that the hosts were able to correctly order the brands based on their taste.
The hosts conclude that the price of a bottle of water does not necessarily reflect its quality or taste. They also discuss the process of how water is filtered and the role of minerals in giving water its taste. They recommend that people are fine with drinking fresh water from the tap or mildly filtered water from the refrigerator, unless they are at the airport and need to buy a bottle of water for their flight.
The hosts also introduce a product called Air-Up, a reusable plastic bottle that can flavor water. They demonstrate how to use it and how it can trick your mind into thinking that the water is flavored without any artificial sugars or flavors.
In conclusion, the video is a Food Theory episode that explores the taste and price of various bottled water brands. The hosts conclude that the price of a bottle of water does not necessarily reflect its quality or taste, and they recommend drinking fresh water from the tap or mildly filtered water from the refrigerator.
1. The water in a bottle is 14 times more expensive than the water in another bottle.
2. The question arises whether the more expensive water tastes better.
3. The host plans to test this by tasting six major brands of bottled water.
4. The experiment involves a blind taste test, with the participants ordering the water from cheapest to most expensive.
5. The experiment also involves a control test, where the participants are given the same water six times in a row.
6. The host and the participant both have favorite brands of water, with Fiji Water and Voss being the top choices.
7. The host also mentions that Evian water, which is natural spring water, is a favorite.
8. The host explains that the difference in flavor between different brands of water is not just due to marketing hype.
9. The host explains that more expensive brands like Evian, Voss, and Fiji water come from pure sources of water, which are then filtered through the ground or a volcano.
10. The host explains that the volcanic rock in Fiji water acts like a sponge, increasing the surface area where a biofilm can develop.
11. The biofilm acts as a bouncer for the water flowing through, keeping out sediment and bacteria while letting in good minerals.
12. The water then sits in an untouched chamber of volcanic rock, which limits other contaminants and retains the important stuff for a pure mouthfeel.
13. The host concludes that the difference in flavor between different brands of water is due to the unique processes that each brand uses to filter and purify the water.
14. The host and the participant both feel that they have learned a lot about the wide, diverse flavors of water.
15. The host and the participant both feel that they are much better educated to pick between different brands of water when they need to buy bottled water.