The video is a compilation of various marketing failures and controversies. It starts with a discussion about the "Dobbs Body Positive Packaging" incident, where a company changed the shape and size of their soap cans to promote body positivity. The speaker expresses confusion about why people were upset about this, as they didn't see it as a significant change.
Next, the video discusses the Susan Boyle album marketing fiasco. The company decided to create a hashtag to promote the album, but the hashtag ended up being interpreted as "seuss sues anal bomb party," which was not the intended message. The speaker notes that despite the controversy, Susan Boyle's popularity did not increase after the incident.
The video then moves on to the "Mac Africa" controversy. Norway released a new burger with an African recipe, calling it "Mac Africa Delicious." However, they released this during a famine in Africa, which led to backlash. The speaker criticizes the company for not considering the context of the situation.
The video also discusses a failed marketing campaign for a third pounder burger from A&V, which was compared to McDonald's Quarter Pounder. The speaker suggests that the failure was due to people not understanding the difference between a quarter pounder and a third pounder.
The video concludes with a discussion about a marketing campaign for Pitbull, where people voted on Facebook to have him visit a Walmart store. The internet took over the campaign, voting to send Pitbull to the most remote Walmart store in Alaska. The speaker criticizes the company for not considering the potential backlash.
The video ends with a promotion for NordVPN, a virtual private network service. The speaker encourages viewers to sign up for NordVPN, stating that it is a good way to browse the internet safely and freely.
1. The speaker discusses a marketing failure involving a body positive packaging for a soap product. The packaging was changed to accommodate the "body positive" concept, which included body wash and body positive body wash. The speaker does not understand why people were upset about this change.
2. The speaker brings up a case of Susan Boyle, a singer who was considered ugly but successful. The speaker mentions that the company decided to release an album during her success, and they used a hashtag to create hype for the album. The hashtag was initially meant to be "susan album party", but it was misinterpreted as "seuss sues anal bum party".
3. The speaker talks about a case where Norway released a new burger with an authentic African recipe during a famine in Africa. The burger was called "Mac Africa" and was released in Zimbabwe, Malawi, Swaziland, and Zambia. The speaker criticizes the decision, stating that Norway, being one of the richest nations in the world, should not have released the burger during a famine.
4. The speaker discusses a case where Mark Zuckerberg, the CEO of Facebook, used VR technology to simulate a disaster in Puerto Rico. The speaker criticizes Zuckerberg for not acknowledging the real-world impact of his actions.
5. The speaker mentions a case where a company called "A and V" launched a marketing campaign for a burger called the "Third Pounder". The campaign was criticized for its lack of understanding of basic math, as the Third Pounder was described as being more than a quarter pounder, which is not possible.
6. The speaker discusses a case where a game called "Hitman" launched a marketing campaign where players could connect the game to their Facebook account to assassinate their friends. The campaign prompted players to identify targets based on their physical attributes, such as their tiny penis or bad taste in music.
7. The speaker talks about a competition for Walmart where players could vote for Pitbull to visit their local Walmart store. The internet took over the campaign and voted to send Pitbull to the most remote Walmart store in Alaska.
8. The speaker discusses a Pepsi commercial featuring Kendall Jenner, which was criticized for its lack of sensitivity to the ongoing pandemic.
9. The speaker talks about a case where a pizza chain posted a tweet with the hashtag "#WhyIStayed", which was trending. The hashtag was initially meant to be related to domestic abuse, but the pizza chain did not realize this.
10. The speaker ends the video by promoting NordVPN, a virtual private network service, and encourages viewers to sign up for a two-year plan with a discount.