The video is a review of two customized mascaras ordered from the brand Aiko. The host, who has concerns about her unruly lashes and often hits herself in the face with her mascara wand, orders two custom formulas based on her eyelash concerns and a second tube with completely different answers to compare and contrast.
The first mascara, customized for her, is designed to add length and definition, curl, and last all day. The second mascara, ordered with different answers, is designed to be volumizing, body-boosting, and waterproof. Both mascaras are applied to the host's eyes and tested for long-lasting effects, resistance to tears, and smudging.
The host also examines the ingredients of the two mascaras, noting that the first three or four ingredients are similar, but the rest of the ingredients are in different orders, suggesting that the formulas are somewhat different. The host concludes that the true factor of the customized mascara is the brush, which is chosen based on the answers to the quiz.
The host also mentions that the brushes used for the customized mascaras are used in other Aiko mascaras, suggesting that the customized mascara experience might not be as unique as it seems. The host ends the review by expressing that both mascaras are good, last all day, and stand up well to the tests. However, she feels that the customized experience might not be as personalized as it could be, and suggests that potential customers might want to consider a normal mascara and not get it monogrammed.
1. The video is about ordering a customized mascara online from the company Echo.
2. The host is interested in customized mascara due to concerns about unruly lashes and clumpy or spidery lashes when coated.
3. The host is also interested in whether the customized mascara can help with hitting oneself in the face with the mascara wand.
4. The host orders two customized mascara formulas based on different answers to the quiz to compare and contrast.
5. The host uses the brand Aiko, which is primarily European based.
6. The host is interested in the effect of the mascara on her lashes, particularly in terms of length, definition, waterproofing, and curl.
7. The host orders a free waterproof shadow liner along with the customized mascaras.
8. The host receives both customized mascaras within 48 hours.
9. The host applies the mascaras to her eyes and experiences a long-lasting effect.
10. The host performs a nap test and a crying test on the mascaras, both of which they survive.
11. The host compares the ingredients of the two customized mascaras and finds that they are similar but in different orders.
12. The host concludes that the true factor of the customized mascara is the brush.
13. The host suggests that the customized mascara formulas are similar to the ingredients of other Aiko mascaras.
14. The host finds that both mascaras are good and last all day.
15. The host concludes that the customized mascara experience was fun but suggests that the online experience could be improved by getting a normal mascara first and not getting it monogrammed.