The speaker discusses Apple's strategy of creating simplicity for its users, which is a principle that has been applied in the design of its products. For instance, the Apple Pencil rolls up when placed down, a simple trick that took months of work behind the scenes. The speaker also mentions the iPhone's box, which opens at a constant velocity, and the iPhone's video capabilities, which are more advanced than what is advertised.
Apple's strategy of simplicity extends to its product announcements and marketing. The company rarely tweets and is silent for 95% of the year, but when it does make an announcement, it creates a significant impact. Apple doesn't compare its products to those of other companies, focusing instead on the benefits of its products.
The speaker also discusses Apple's market dominance, noting that it holds around 20% of the small market but has 66% of all profits. This is due to Apple's own chipsets and the fact that it saves the $30-$50 cut that Android makers have to give to Qualcomm.
The speaker predicts that Apple will soon become a subscription-based service provider, similar to other internet companies. Apple currently has six main subscriptions, and the speaker suggests that Apple could bundle these services into a single subscription.
The speaker also discusses Apple's strategy of making its products more accessible and distinct, such as turning the iPad into a computer with its own operating system and the watch into an independent smartwatch. The speaker predicts that Apple will soon release a MacBook with its own chips, which will make Macs more appealing and all Apple products more accessible.
Finally, the speaker speculates that Apple is working on augmented reality glasses or headsets, which will support Apple's services and lead more users to Apple News and Apple Music.
1. Apple believes in the principle of simplicity in its products.
2. The Apple pencil is designed with a roll-up mechanism for safety and convenience.
3. Apple spends significant time and resources on product design and development, such as the iPhone and the Apple pencil.
4. Apple's approach to product announcements is to keep them simple and avoid unnecessary features, focusing on the benefits for the user.
5. Apple is conscious of its messaging strategy, avoiding excessive promotional content and instead focusing on quality over quantity.
6. Apple has a significant following on Twitter, but rarely makes a proper tweet, instead saving its announcements for important moments.
7. Apple's approach to product communication is to focus on benefits rather than features, making their products more appealing to customers.
8. Apple does not compare its products to other brands, instead focusing on the unique benefits of their own products.
9. Apple's strategy is to create a sense of lock-in for its customers, encouraging them to stick with their ecosystem of products.
10. Apple has a unique approach to its product pricing, with a significant portion of its profits coming from its own chipsets.
11. Apple's market strategy is to focus on a limited number of models, rather than offering a wide range of options.
12. Apple is considering a shift in its strategy, potentially moving towards subscription-based services to generate more income.
13. Apple's future plans involve introducing multiple phones and different price points to cater to a wider range of customers.
14. Apple's decision to use its own chips for its MacBooks is part of a strategy to control its own performance and delivery timelines.
15. Apple is planning to create a laptop that is as efficient as a mobile device, with a similar chip to the one found in iPhones and iPad Pros.
16. Apple aims to merge the Mac, iPad, and iPhone into a single product category to streamline its product line and better integrate its services.
17. Apple is planning to introduce augmented reality (AR) products, potentially leading to a completely new category of products.
18. Apple is working on AR glasses or a headset that would support Apple's services.
19. The creator of the video is challenging himself to make the video script as simple as possible, focusing on the most important points.
20. The creator encourages viewers to provide feedback on the video, suggesting that they could make it simpler and more interesting.