The video is a tutorial on creating a full-face makeup routine inspired by Japanese beauty trends. The host, Sophia, and her friend Rinrin, a local Tokyo Youtuber and Lolita model, traveled to Japan to explore makeup trends and decide on products to purchase. They visited a drugstore called Ames in the Hara-juku neighborhood, which is known for its affordable and widely available makeup brands.
Sophia started with eyebrow trimming using a pair of scissors and a comb. She then applied a natural brow powder, a brow liner, and a mask to stencil her eyebrows. She moved on to eyeshadow, using a cream blush by the brand Can Make, which is popular in Japan. The foundation she used was the Maybelline Pure BB Mineral Cushion, which is exclusive to Japan. She also used a stick concealer by Kate and a cream blush by Can Make.
For contouring and highlighting, she used a nose shadow kit called Kate Designing Eyebrow 3D, and a highlighter called Excel Shiny Powder. She ended the makeup routine with eye liner, eyelashes, mascara, and lipstick. The lipstick she used was Can Make's BOM Rouge.
Sophia concluded that she liked the overall look of the Japanese makeup routine and would use the products again. She also expressed interest in having her subscribers help her choose her first tattoo, with an email address created specifically for the video.
1. The video is about a makeup routine inspired by Japanese drugstore makeup trends.
2. The video was filmed in Japan, specifically in the Hara juku neighborhood.
3. The video features a Tokyo local and YouTuber, Rinrin, who helped with makeup product selection and tips.
4. The drugstore visited is called Ames, located in the Hara juku neighborhood.
5. The video includes a variety of makeup products purchased from the drugstore, including eyebrow trimming comb scissors, natural powder brow liner, eyeshadow, color corrector, concealer, cream blush, contour and highlight kits, and eye liner.
6. The video also features colored contacts, which are popular in drugstores in Japan.
7. The makeup routine includes steps for eyebrow trimming, applying brow liner, eyeshadow, foundation, blush, contouring, highlighting, eye liner, and lipstick.
8. The video concludes with a discussion about the overall look of the makeup routine and the tools used.
9. The video has over 5 million subscribers and is celebrating this milestone by letting viewers pick the first tattoo for the YouTuber.