The video is a step-by-step guide on how to create a full face of makeup using products bought from Facebook ads. The host, who has been on Facebook since 2006 and follows many makeup brands on Instagram, shares their experience buying various makeup items from Facebook ads. They start with brows, then eyeshadow, foundation, concealer, mascara, highlighter, bronzer, blush, lipstick, and eyebrows. The host also discusses the effectiveness of each product, their personal preferences, and the overall experience of trying out these products. They conclude by stating that the only product that seemed to be highly targeted to their interests was the Tyra Beauty mascara, and that the overall experience has been an emotional roller coaster.
1. The speaker is going to purchase a full face of makeup from Facebook ads.
2. The speaker has previously bought items from Facebook and Instagram ads to test how well their algorithms match sponsored posts to them as a consumer and to see if the products recommended to them are good.
3. The speaker has been on Facebook since 2006 and often uses Instagram, so Facebook has a lot of information on what makeup companies and styles they like based on their activity.
4. The speaker found their first item for their full face makeup on Facebook - a sponsored post for Thrive Cosmetics.
5. The speaker bought the long-lasting nude metallic eyeshadow quad from Thrive Cosmetics.
6. The speaker found a concealer from Wander Beauty on Facebook.
7. The speaker bought the first item they found on their Facebook feed - a Wonder - hi-tech beauty Wonder brow.
8. The speaker found two more makeup items on their Facebook feed - an extreme coverage foundation from Gere and a lipstick from Facebook.
9. The speaker found more ads on their Facebook feed - liquid highlighters from Piper House and a lip liner from Focal Beauty.
10. The speaker found a mascara from Tyra Beauty on Facebook.
11. The speaker found a lip kit from Bifocal on Facebook.
12. The speaker found a bronzer and blush from Charlotte Tilbury on Facebook.
13. The speaker put on the brows, eyeshadow, foundation, concealer, eyeliner, mascara, highlighter, lipstick, and eyebrows from the products they bought from Facebook ads.
14. The speaker found that the products they liked and would use again are the concealer, eyeshadow, mascara, and bronzer blush duo.
15. The speaker did not like and probably would not use again the foundation, eyeliner, and highlighter.
16. The speaker found that the only product that seemed like it was super targeted to them was the Tyra Beauty mascara.
17. The speaker concluded the video by thanking the viewers for watching.