The video is a humorous and dramatic monologue by a character named Nico Amalana who is attempting to take down Apple Inc. before the release of the iPhone 11. Nico claims that Apple has ruined his life, specifically by causing his phone's screen to crack. He announces that he has partnered with Microsoft to declare war on Apple, and he speaks to the CEO of Microsoft, Bill Gates, asking for his assistance.
Nico decides to disguise himself as an Apple employee by wearing a custom-made Apple shirt. He visits several Apple stores, attempting to blend in and cause chaos. However, he is repeatedly identified and kicked out, despite his attempts to conceal his identity.
Despite these setbacks, Nico remains determined and continues to make plans to take down Apple. He also offers advice to other customers, including suggesting they switch to Microsoft for their phones and computers. The video ends with Nico being escorted out of a store by security, but he vows to keep fighting against Apple.
1. Nico Amalana made it his mission to take down Apple before the release of the iPhone 11 on September 20th.
2. Nico partnered with Microsoft to take down Apple.
3. Nico spoke to Bill Gates and agreed to declare war on Apple.
4. Nico drafted in fellow "Beta Squad" member AJ Triangle to help him.
5. Nico made a fake Apple employee shirt to blend in with Apple employees.
6. Nico went to the Apple Store and tried to pose as an employee.
7. Nico was kicked out of the Apple Store multiple times.
8. Nico went to the Selfridges Apple Store, which is an official chain but doesn't have any official Apple employees.
9. Nico successfully posed as an Apple employee at the Selfridges Apple Store.
10. Nico's cover was blown when he revealed that he worked for Microsoft and was undercover.
11. Nico was kicked out of the Selfridges Apple Store by security.
12. Nico attempted to disrupt the release of the iPhone 11 on September 20th.
13. Nico accepted defeat and decided to buy an iPhone 11.