The speaker recounts their experience attending auctioneering school, where they learned the importance of focusing on the potential for a "no" instead of settling for a guaranteed "yes" in negotiations. They encourage others to approach asks like auctioneers, stepping into their "zone of freaking out" and challenging their assumptions of what is possible. Through this approach, the speaker has made transformational asks that have shifted their perspective and career trajectory.
1. The speaker went to auctioneering school for fun.
2. The speaker discovered they had been helping clients leave money on the table.
3. The speaker asks clients what they want, and how much they want it for.
4. The speaker uses the word 'no' to determine the maximum potential of an ask.
5. The speaker encourages people to embrace the 'zofo', or zone of freaking out, when making asks.
6. The speaker believes people are irrational, and that price is a measure of value, not worth.
7. The speaker has made transformational asks in their life.
8. The speaker encourages people to make big, juicy, zofo-ish asks.
9. The speaker believes in going for the no, and not settling for a guaranteed yes.