The video is a YouTube masterclass by the creator, who has 8,000 subscribers and 1.8 million views at the time of recording. The creator discusses Mr. Beast, a fast-growing YouTube channel, and its success. Mr. Beast, run by Jimmy Donaldson, started filming videos of himself on his iPhone and has grown into one of the fastest-growing YouTube channels in history.
The creator identifies four key factors that have contributed to Mr. Beast's success:
1. Mr. Beast has mastered the viral video formula, creating videos that blend multiple viral themes into one. This includes money-related, reaction-based, prank, challenge, drama-related, and collaborative videos.
2. Mr. Beast has effectively manipulated the YouTube algorithm by focusing on click-through rate and watch time. His titles and thumbnails are designed to grab attention and keep viewers engaged.
3. Mr. Beast's videos are designed to keep viewers engaged from the start. He explains the video's content in the first 10-20 seconds, making sure viewers know what to expect. His videos are long, usually between 10 and 20 minutes, and he uses a lot of retention tactics to keep viewers engaged.
4. Mr. Beast understands the importance of the growth stage. He reinvests the money he makes from his videos into creating better videos, ensuring his growth isn't slowing down.
The creator concludes by emphasizing the importance of positivity on YouTube and Mr. Beast's success as a positive, likable person.
1. The speaker has 8,000 subscribers and 1.8 million views on their YouTube channel.
2. The speaker is analyzing the success of Mr. Beast, a popular YouTuber.
3. Mr. Beast, whose real name is Jimmy Donaldson, started filming videos of himself on his iPhone five years ago.
4. Today, Mr. Beast runs one of the fastest-growing YouTube channels in history.
5. Every single video Mr. Beast has uploaded in 2019 has over 10 million views.
6. Mr. Beast currently has 27 million subscribers and is growing at a rate of 1 million subscribers every month.
7. Mr. Beast brings in 300 million views a month, which translates to around 600,000 views every single month just from ads.
8. Mr. Beast has cracked the viral formula, allowing him to make video after video that get onto the trending page and get big views.
9. Mr. Beast blends multiple different viral themes into one video.
10. Mr. Beast keeps his titles short and snappy, and his thumbnails are simplistic and amateur-looking.
11. Mr. Beast gets straight to the point of the video from the get-go, usually in the first 10 or 20 seconds of his videos.
12. Mr. Beast's videos are long, usually between 10 and 20 minutes, and he uses a lot of retention tactics to make sure viewers are brought on a journey through his videos.
13. Mr. Beast understands the importance of the growth stage and applies the same concept to his YouTube channel.
14. Mr. Beast has proven that positivity can win on YouTube.