Clickbait is Unreasonably Effective - Summary

Summary

The speaker, a YouTuber, shares his experience with clickbait and how it has impacted his channel's success. He recounts a video that was initially titled "Strange Applications of the Magnus Effect" and how it was re-uploaded with

Facts

1. The speaker is discussing their struggle with creating clickbait, a term they define as content whose main purpose is to attract attention and encourage visitors to click on a link to a particular webpage .
2. The speaker mentions that they have a most popular video about a basketball being dropped from a dam, which was embedded on hundreds of news websites and got 16.3 million views in its first week .
3. The speaker's video was not very successful on YouTube because it had a thumbnail and title that did not attract many views .
4. The speaker discusses the concept of legitbait, which they suggest as a more appropriate term for type I clickbait .
5. The speaker explains that for any given video, there is no one true title and thumbnail. Each video could have hundreds or thousands of different legitbait titles .
6. The speaker talks about the importance of the title and thumbnail for a video's success, stating that if people don't click on the video, they don't watch