The speaker, who identifies as a film theory YouTuber, reviews the movie "The Emoji Movie" and expresses his disappointment with its lack of wit, style, and entertainment value. He compares it to the Angry Birds app-based movie and states that it is so bad, it makes him want to yell at strangers on the street. He also mentions that the movie is very bad, so bad that it should be illegal.
The speaker then delves into the topic of embedded advertising and the Federal Trade Commission (FTC) and Federal Communications Commission (FCC) guidelines. He explains that these guidelines require disclosure of any product placement or integration in a piece of content. He criticizes "The Emoji Movie" for not following these guidelines, citing multiple instances of product integrations, such as Candy Crush, Twitter, YouTube, Spotify, Instagram, Facebook, Dropbox, and Just Dance, without proper disclosure.
The speaker also discusses the hypocrisy of the FTC guidelines, stating that while they require disclosure for online bloggers and YouTube videos, they do not require the same for feature films. He concludes by calling out the unfair relationships between the government and the entertainment industry and encourages viewers to support independent creators.
Here are the key facts extracted from the text:
1. The Emoji Movie was the worst-reviewed movie of 2017.
2. The Emoji Movie made over $85 million at the box office.
3. The Federal Trade Commission (FTC) and Federal Communications Commission (FCC) have strict guidelines for disclosing branded partnerships in content.
4. The FTC requires that endorsements be disclosed clearly and conspicuously.
5. The Emoji Movie features several product integrations, including Candy Crush, Dropbox, and Just Dance.
6. The movie does not clearly disclose these product integrations.
7. The FTC guidelines state that disclosures should be clear, hard to miss, and accurately represent the relationship between the video and the brand.
8. The Emoji Movie's product integrations are not disclosed in a clear and conspicuous manner.
9. The movie's credits feature a large block of text that includes a disclosure about the product integrations, but this is not considered sufficient by the FTC.
10. The FTC guidelines apply to online content, but not to movies shown in theaters.
11. The Communications Act states that motion pictures produced for theaters do not have to disclose brand partnerships.
12. The Emoji Movie is a feature film that targeted children and featured several product integrations without clear disclosure.
13. Studies have shown that children do not understand that commercials exist to sell products.
14. The FTC spends more time regulating online content than movies.
15. The Emoji Movie's script is 7,426 words long, while the FTC guidelines for online content are over 10,000 words long.