The speaker, Mat, is discussing the movie "The Emoji Movie" and its controversial use of embedded advertising. He argues that the movie violates the Federal Trade Commission (FTC) and Federal Communications Commission (FCC) guidelines for disclosing brand partnerships, which are crucial for viewers to distinguish between advertisements and content.
Mat points out that "The Emoji Movie" contains numerous instances of blatant product integrations without any disclosure, such as the mobile game Candy Crush and the file-sharing service Dropbox. He also mentions the music app Just Dance, where the characters endorse the product.
Mat's argument is that these instances of embedded advertising should be considered illegal, as they violate the FTC and FCC guidelines. He further argues that these guidelines are not just for digital video creators like himself, but also for TV and newspapers. He questions why movies, which are a significant source of revenue for companies like Sony Pictures Animation, are exempt from these disclosure requirements.
Mat also raises concerns about the target audience of "The Emoji Movie", which he suggests is primarily children. He points out that according to studies by the Association for Consumer Research, children may not understand that commercials exist to sell a product.
In conclusion, Mat calls for fair disclosure requirements for all forms of media, including movies, to protect viewers and ensure that they can distinguish between advertisements and content. He also encourages viewers to support independent creators like himself and Jacksfilms, who are trying to do good work in a system that is rigged against them.
1. The movie "The Emoji Movie" has been criticized for its lack of wit, style, intelligence, and basic entertainment value [Document(page_content='00:00:00.02: "The Emoji Movie"...\n00:00:01.54: "A work so completely devoid of wit, style, intelligence or basic entertainment value\n00:00:07.34: that it makes that movie based on the Angry Birds app seem like a pure artistic statement by comparison."\n00:00:13.36: - Roger Ebert.com\n00:00:15.24: "\'The Emoji Movie\' is so bad, it makes us want to yell at strangers on the street..."\n00:00:19.90: "I don\'t think I can say anything funny about this, because it makes me want to die."\n00:00:24.90: - The Verge\n00:00:25.98: "Make no mistake,\n00:00:27.30: \'The Emoji Movie\' is very, very, very bad."\n00:00:31.16: - IndieWire\n00:00:32.36: [Mat] So bad, It should be illegal.\n00:00:34.44: Oh wait, it actually IS illegal.\n00:00:37.14: That quote\'s from me, and I\'m going to prove to you why today!\n00:00:40.68: [FILM THEORY INTRO PLAYS]\n00:00:56.48: Hello Internet! Welcome to Film Theory!\n00:00:59.42: A show best represented by the sad clown emoji.\n00:01:03.06: You see? He\'s sad because he lost custody of his kids.\n00:01:05.96: That\'s the way this show makes you feel.\n00:01:07.46: Like a lonely, lonely crying clown.\n00:01:10.92: [Aww, poor clown
🤡]\n00:01:12.28: [CLOWN HORN]\n00:01:13.28: Speaking of things that\'ll make you depressed,\n00:01:15.02: "The Emoji Movie"!\n00:01:16.80: The worst reviewed movie of 2017,\n00:01:19.22: And the 30th most successful movie of 2017 at the box office this year.\n00:01:23.82: Raking in over 85 million dollars so far...\n00:01:27.28: Cue the \'Make It Rain\' emoji.\n00:01:28.78: Just goes to show you that if you talk about something enough it just grows stronger.\n00:01:32.78: Is there a Trump emoji that I could show here? Seems pertinent...\n00:01:36.38: Anyway,\n00:01:36.90: There\'s no denying that this tale of an emoji who just can\'t quite fit in, was a bad movie:\n00:01:42.44: Lame, lazy, formulaic...\n00:01:44.52: That much is *CLEAR*\n00:01:46.04: But the question I\'m posing to you today is whether "The Emoji Movie" should\'ve been deemed illegal.\n00:01:51.22: And I\'m not click baiting you or anything,\n00:01:52.76: I am legitimately asking the question,\n00:01:55.32: Of whether "The Emoji Movie" breaks legal requirements\n00:01