The narrative discusses Laufey, an Icelandic-Chinese jazz singer who has gained significant popularity in a short period, particularly on TikTok. Despite the genre's lack of mainstream appeal, Laufey has managed to quadruple her monthly listeners on Spotify and double her followers in the last six months. She has amassed 521 million TikTok views, 2.7 million followers, and a dedicated fanbase.
Laufey's rise to fame is attributed to her use of TikTok as a platform to connect with her audience. She often participates in trending TikTok trends and maintains a relatable, goofy persona. This approach has been instrumental in her success as it allows her fans to see her off stage and connect with her on a personal level.
Laufey's fanbase includes a mix of dudes who listen to her music, people who identify with her music's themes, and fans who enjoy the running jokes and memes about her. Her music, particularly her song "From the Start," has gone viral on TikTok, with millions of TikToks featuring the song.
The narrative concludes by emphasizing that TikTok is a powerful tool for musicians to grow their audience, as demonstrated by Laufey's success. However, it also acknowledges that for some artists, the focus on TikTok might shift their focus from music to marketing. Despite this, the narrative suggests that artists like Laufey, who put in the effort to build a connection with their fans, have a bright future.
1. The text introduces Laufey, a singer who has gained significant popularity recently.
2. Laufey's music genre is jazz, which is not typically popular.
3. Spotify was exposed for paying freelancers to create jazz songs and featuring them on playlists due to the genre's struggles.
4. Laufey is Icelandic-Chinese and her music is described as majestic.
5. Laufey has a large fanbase on TikTok, with 521 million views and 2.7 million followers.
6. Laufey's popularity grew significantly in 2023, quadrupling her monthly listeners on Spotify and gaining 6 million followers in the last 30 days.
7. Laufey's rise to fame was not due to typical strategies like changing her genre, releasing a new album, spending on advertising, or making controversial tweets.
8. Laufey's popularity grew by becoming a TikTok meme, showcasing her relatable personality and humor.
9. Laufey encourages her fans to create memes about her, which helps to build a closer connection with her audience.
10. Laufey's song "From the Start" is also gaining popularity on TikTok, with millions of TikToks about the song.
11. Laufey's music is appreciated by fans for its ability to resonate with various emotions, including sadness, obsession, and mental illness.
12. Laufey has a twin sister named Junia, and fans have created running jokes about this fact.
13. The text suggests that TikTok is a crucial platform for musicians looking to grow and connect with their audience.