In this presentation, the speaker discusses the concepts of controlling and predicting human attention and behavior. They mention the idea of using misdirection and manipulation of attention, demonstrated through a live audience interaction where they perform tricks involving sleight of hand and distraction. The speaker emphasizes the power of attention in shaping one's reality and asks the audience what they would do if they could control someone's attention.
Here are the key facts extracted from the text:
1. The speaker mentions the idea of controlling someone's attention and predicting human behavior.
2. The speaker has spent the last 20 years studying human behavior through unorthodox means like pickpocketing.
3. Misdirection is discussed, emphasizing that sometimes things are right in front of us but difficult to see.
4. The speaker talks about how we are often blinded to things we look at every day, like our cell phones.
5. The speaker asks the audience to remember the icon in the bottom right corner of their cell phones.
6. The speaker mentions a model of attention and introduces the concept of "Frank," the internal security guard in our minds.
7. The speaker discusses the cocktail effect, where we can attend to something without being aware of it.
8. The speaker describes techniques to exploit attention as a limited resource.
9. The speaker engages in a live demonstration of distraction and attention manipulation, including tricks with a poker chip and a watch.
10. The speaker asks the audience what they would do if they could control someone's attention.
These are the factual points extracted from the text, without including opinions or subjective statements.