The speaker, who admits to having no technical knowledge of music, discusses the impact of Tik Tok on the music industry. They argue that Tik Tok has influenced music by promoting repetitive and simple songs that are easy to dance to, often with short lifespans on the platform. The speaker uses the analogy of a zoo, where each video is an animal in its own cage, performing a short, fun act to attract viewers.
The speaker points out that artists are given only a short time to create something that will go viral on Tik Tok, often creating songs with simple, repetitive lyrics and easy-to-remember choruses. They argue that the focus on virality and simplicity can lead to music that lacks depth and originality.
The speaker also discusses the potential impact on artists, suggesting that the constant chase for virality can lead to forgettable songs that don't leave a lasting impact. They use the example of Virginia, a famous Tik Tok artist in Brazil, who promotes her husband's music but often only uses his chorus in her own songs.
In conclusion, the speaker argues that while Tik Tok can help artists gain visibility, the focus on virality and simplicity can lead to music that is shallow and forgettable. They suggest that true artistry and depth are being overlooked in the rush to create content that will go viral on the platform.
1. Tik Tok is observed to have a significant influence on the world of music.
2. It's noted that Tik Tok users often share songs that have gone viral on the platform.
3. Tik Tok is described as a "big zoo" where each user has a short time to create content, typically a dance or a funny skit, to attract viewers.
4. The content on Tik Tok is observed to be repetitive and accelerated, often featuring simple lyrics and dance routines.
5. The platform is used as a tool to promote songs, with the chorus often being the part that gets shared and danced to on Tik Tok.
6. It's mentioned that artists on Tik Tok often focus on creating content that will go viral, which may lead to their songs being quickly forgotten if they don't sustain popularity.
7. The influence of Tik Tok on music is compared to the rise of "Baby Shark," suggesting a trend towards simpler, repetitive music.
8. The speaker expresses a preference for more complex, less repetitive music, comparing it to children's songs and contrasting it with the music that becomes popular on Tik Tok.
9. The speaker provides a hypothetical guide for creating a song that would go viral on Tik Tok, suggesting that this involves using funk music, incorporating laughter, dreams, or repeated lines, and focusing on the chorus.
10. The speaker concludes by stating that they don't create music and don't have anyone close to them who does, so their observations and opinions are based on what they see from the outside.