The video is a celebration of the third anniversary of the Blood Sugar Palette, a product line by Jeffree Star. The video provides a detailed walkthrough of the Blood Sugar Palette, its history, and its impact on Star's brand.
The Blood Sugar Palette was launched in February 2018 and has since become Star's most sold product. The palette's launch significantly influenced the aesthetic of Jeffree Star Cosmetics, from the clasps to the trunk, and set a new tone for what a 52-piece palette should look like.
The video also reveals new items being released to celebrate the anniversary. These include a new highlighter skin frost palette, a new mini version of the Blood Sugar Palette, and an entire lip vault.
The Blood Sugar Mini, a smaller version of the original Blood Sugar Palette, is being released. It includes nine shades from the original palette and one brand new shade.
Another new product is the Cavity Skin Frost Highlighting Palette. This is a blush-type highlighter palette with four different shades.
The Nude Velour Liquid Lipstick Vault is also being revamped, with 16 new shades introduced.
The Blood Sugar Palette, the Blood Sugar Mini, the Cavity Skin Frost Highlighting Palette, and the Nude Velour Liquid Lipstick Vault are all set to launch on February 26th.
Jeffree Star's website has also been revamped, offering an improved shopping experience.
The video concludes with a preview of the Blood Sugar Palette's new look for its anniversary edition, which will come in pure white faux leather with a red unit carton.
1. The video is a celebration of the third anniversary of the "Blood Sugar" palette.
2. The "Blood Sugar" palette was launched in February 2018 and significantly changed the brand's aesthetic.
3. The "Blood Sugar" palette is the most sold product of the brand to date.
4. The video introduces a new version of the "Blood Sugar" palette, with a different look than the original.
5. The new version of the "Blood Sugar" palette includes a highlighter skin frost palette, a new mini, and a lip vault.
6. The mini version of the "Blood Sugar" palette includes nine shades, eight from the original palette and one new one.
7. The video introduces a new product called the "Cavity Skin Frost Highlighting Palette".
8. The "Cavity Skin Frost Highlighting Palette" comes with four shades and is packaged in a unique unit carton.
9. The video also introduces a new version of the "Nude Velour Liquid Lipstick Vault", with 16 new shades.
10. The video ends with the announcement of a special anniversary edition of the "Blood Sugar" palette, available in pure white faux leather with a red unit carton.