This video is a critique of YouTube's annual "Rewind" video, which celebrates the platform's most popular content from the year. The speaker, who is a YouTuber himself, shares his disappointment with the way the 2019 Rewind was made and its impact on the platform.
He starts by recounting his experience with YouTube's Rewind, from his participation in previous years to his disillusionment with the 2018 Rewind. He expresses his frustration with the way YouTube treated certain creators and favored others, which led to a video that was poorly received.
The speaker then shares his feedback with YouTube before the 2019 Rewind was made, urging the platform to focus on creativity and fun, rather than taking itself too seriously. He also emphasizes the importance of making the Rewind more engaging and less focused on likes and views, which he argues are not indicative of a video's quality.
However, the 2019 Rewind ends up being a list of the most viewed and liked videos, which the speaker criticizes as a missed opportunity to celebrate the year's greatest moments. He particularly points out the inclusion of animation channels and media companies, which he argues doesn't align with the purpose of the Rewind.
The speaker concludes by expressing his disappointment with the viewership of the 2019 Rewind, which he believes is a result of YouTube's focus on legal and financial decisions over creative ones. He calls for a shift in focus towards the audience and away from advertisers, arguing that this is the biggest problem causing YouTube to make mistakes.
1. The speaker was syncing at the start of the recording.
2. The speaker was discussing their involvement with YouTube's Rewind videos.
3. The speaker participated in the Rewind two years prior alongside Luccas.
4. The speaker expressed dissatisfaction with YouTube's treatment of them and Luccas in the Rewind video from the previous year.
5. The speaker created a video critiquing the previous year's Rewind, which became one of the most disliked videos in YouTube history.
6. The speaker was asked for their opinion on the Rewind before its release and gave feedback to YouTube.
7. The speaker participated in the Rewind for the year in question but did not show up on the video.
8. The speaker was given the opportunity to watch the Rewind before it was released to the public.
9. The speaker had a meeting with YouTube staff to discuss their opinions on the Rewind.
10. The speaker was critical of the Rewind's focus on likes and shares, arguing that these metrics do not accurately represent the quality of content.
11. The speaker expressed dissatisfaction with the Rewind's list of most viewed creators, arguing that it included animation channels and excluded larger companies and child-friendly content.
12. The speaker suggested that YouTube should focus on celebrating its mistakes rather than just its successes.
13. The speaker expressed dissatisfaction with the Rewind's treatment of creators like Pencilmation and T-Series.
14. The speaker argued that the Rewind should prioritize most shared channels over most liked channels.
15. The speaker was upset that a song from PewDiePie received fewer shares than a song against T-Series.
16. The speaker criticized YouTube's decision to exclude certain content and creators from the Rewind based on factors such as demographic relevance, the nature of the content, and the creator's status.
17. The speaker expressed a desire for YouTube to take a more self-deprecating approach to the Rewind, rather than taking itself too seriously.
18. The speaker expressed dissatisfaction with the Rewind's shift towards a format that felt more like an advertising campaign than a celebration of the year's best moments on the platform.
19. The speaker criticized the Rewind for its focus on the most viewed videos and creators, arguing that this approach did not accurately represent the year's most significant moments.
20. The speaker expressed a desire for a more inclusive and diverse representation of creators in the Rewind.