The passage describes a viral internet phenomenon that went viral due to a staged photo of Justin Bieber eating a burrito in an unconventional manner. The team behind the stunt, which included making a lookalike of Justin Bieber, planned to create a viral story that would be more easily executed than they initially thought.
Their first attempt involved hiring a grandma to pretend to be struggling across the road, and then have the lookalike Justin Bieber help her. However, they were more successful with their second attempt, which involved the lookalike eating a burrito sideways, a move that seemed to offend many internet users.
The team's strategy was to distribute the video and photo to various blogs, newspapers, and social media platforms, with the aim of gaining views or getting it published. They were immediately hit by a slow start, but after some time, the video started gaining traction. It eventually became the number one post on the subreddit 'mildly infuriating', leading to widespread attention on other platforms like Reddit and various news outlets.
The stunt became so popular that it even led to a writer from Vice trying to replicate the act and documenting the disaster of the experience. Despite the initial skepticism and questions about the authenticity of the photo, it was eventually confirmed that it was indeed Justin Bieber.
The stunt ended up sparking a debate about proper burrito etiquette, with many internet users expressing their outrage and disbelief at Bieber's unconventional eating method. The stunt became a viral moment on Twitter, with the hashtag #JustinBieberBurrito trending on the platform.
In conclusion, the stunt was a successful experiment in creating a viral story that went beyond their initial expectations. Despite the initial skepticism and questions about its authenticity, the stunt gained widespread attention and sparked a debate about proper burrito etiquette.
1. The text describes a staged event where a lookalike was made to eat a burrito in an unusual manner to create a viral event .
2. The lookalike was made to closely resemble Justin Bieber, a popular celebrity .
3. The plan was to make the lookalike eat a burrito sideways, a move that was considered unconventional .
4. The team spent time preparing the lookalike to closely resemble Justin Bieber, even going as far as watching paparazzi videos .
5. The event was staged in Los Angeles and involved the lookalike posing as Justin Bieber in public .
6. The team planned to have the event go viral by getting it picked up by various news outlets and gossip websites .
7. The event was successful and the video went viral, reaching the front page of several subreddits .
8. The video was picked up by various media outlets, including Paper Magazine and Vanity Fair .
9. The video sparked debates online about the proper way to eat a burrito .
10. The team behind the event was surprised by the virality of the video and the subsequent attention they received .