James Charles, a popular beauty guru, embarked on a behind-the-scenes tour of the Colourpop Cosmetics laboratory in Oxnard, California. The video, which was recorded in the early hours of the day, provides a detailed look into the process of creating makeup products.
The tour began with James and the Colourpop team visiting various buildings on the same facility. The facility was described as "gorgeous" and was seen as a major selling point for Colourpop, as it ensures faster production times and lower prices. The factory is entirely in-house, meaning everything from the creation of the products to their packaging is done within the same facility.
The process of creating a foundation was explained in detail. The foundation is made by mixing four different pigments: white, black, red, and yellow. The team demonstrated how they mix these pigments to create different shades of foundation. The process was described as easy, with the team joking about the simplicity of the process.
The team then moved on to the creation of concealer, explaining that the process is different from that of foundation. The base formula consists of cushion powders, fighters, pigments, and liquid. The team showed how they mix these ingredients to create a product that provides full coverage.
The process of creating highlighters was also shown. The team mixed various pigments together and then pressed them into a pan. The team explained that the base is not right for the skin tone if the product does not match the skin tone.
The video concluded with James applying the makeup products he had created in the lab. He applied the foundation, bronzer, blush, and highlighter before applying a lip gloss. Throughout the video, James expressed his excitement and surprise at how easy the process was and how impressive he found the workers at the Colourpop facility.
1. The video is hosted by James Charles, a popular beauty YouTuber.
2. The video is a behind-the-scenes look at the production process of makeup, specifically at Colourpop Cosmetics.
3. The video starts with James and a camera crew embarking on a road trip to Colourpop's laboratory in Oxnard, California.
4. James has been a beauty guru for about three years and has turned applying makeup into a full-time job.
5. Colourpop Cosmetics is a brand that James and his viewers know and love.
6. The video is a partnership between James and Colourpop Cosmetics.
7. The trip to the laboratory is to learn more about the production process of makeup.
8. The video includes the process of making a full face of makeup, starting with foundation and ending with lip gloss.
9. The video is educational and shows what actually goes into making makeup products.
10. The video includes the process of mixing different pigments to create different shades of makeup.
11. The video includes the process of making a custom gloss shade.
12. The video includes the process of making eyebrow pencils.
13. The video ends with James applying the makeup products he made, using all the makeup he made himself.
14. James is excited about the process of making makeup and would like to see more inclusivity in shade ranges.
15. The video shows that the process of making makeup is more manual than previously thought, with many steps done by hand in the factory.