Loy Vey, an Icelandic-Chinese jazz singer, has gained massive popularity in a short amount of time through Tick Tock and social media. Despite the challenge of promoting jazz music, she encouraged fans to make memes of her and engaged with them through social media, creating a strong connection with her audience. Her success highlights Tick Tock's potential as a marketing tool for musicians and artists.
Here are the key facts extracted from the provided text:
1. Lafí is a singer who gained popularity despite making jazz music, which is not a popular genre on streaming platforms.
2. She is Icelandic and Chinese.
3. She became famous on TikTok, where she embraced memes and engaged with her audience.
4. Within the last three months, Lafí quadrupled her monthly listeners on Spotify and gained 6 million new listeners in the last 30 days.
5. She has 480 million TikTok views and 2.6 million followers, with a dedicated fan base.
6. Lafí's music is described as Bossa Nova-style jazz, and it's currently trending on TikTok.
7. She encourages fans to create memes about her and plays along with running jokes, building a strong online community.
8. TikTok is highlighted as a significant platform for musicians to grow their fan base and promote their music.
These facts provide a summary of Lafí's rise to fame and her approach to leveraging social media, especially TikTok, in building her music career.